Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

New Age Beverage Begins Distributing Cabana Lemonade

DENVER, CO–(Marketwire – Nov 2, 2011) – The Pulse Beverage Corporation (OTCBB: PLSB) (“Pulse” or the “Company”), makers of the PULSE® brand of “good-for-you” NutriPurpose™ beverages, today announced it has…

A Million Bottles Down, But Hotlips Soda Still Has a Ways to Go

For an entrepreneurial beverage company, getting to a million bottles might not be as glamorous as it sounds… just ask the founders of Hotlips Soda. The Portland, Ore.-based company, which has produced a line of premium fruit-based soft drinks since 2003, recently brewed its one millionth bottle of soda. Despite the milestone, David Yudkin and Jeana Edelman, the owners of Hotlips, aren’t celebrating.

BevNET TV: An Interview with Jon & Mark Sider of Greater Than

In sports, timing and vision are important. So in September, 2009, when Mark and Jon Sider, a pair of highly competitive athletes and brothers, thought they saw a niche of white space in the sports drink category, they went for it. Despite the category’s domination by Gatorade, the brothers felt that the category had room for an all-natural product and that coconut water was the key to its creation. Less than a year later, Greater Than hit the shelves.

“In Defense of Food” Author Now Says HFCS is No Worse Than Sugar

Once an outspoken critic of high-fructose corn syrup (HFCS), Michael Pollan has clarified his views. In an article in the Cleveland Plain Dealer, the food writer now says that research on HFCS shows that the ingredient is no worse than sugar when it comes to the consumer diet. “I’ve done a lot to demonize [HFCS],” Pollan told the newspaper. “And people took away the message that there was something intrinsically wrong with it. A lot of research says that isn’t the case.”

Coca-Cola To Acquire Its Fifth-Largest U.S. Bottler

Coca-Cola has agreed to acquire Great Plains Coca-Cola Bottling Co., the fifth-largest independent Coca-Cola bottler in the United States, for $360 million. The agreement follows Coke’s $12.3 billion acquisition of Coca-Cola Enterprises Inc., its largest bottler in North America, last year. The deal is expected to help Coke streamline operations and reduce its overall costs.

WILD Flavors Unveils Nutraceutical Vegetable Line

Vegeceuticals™ Raises Bar on Great Tasting Vegetable Extracts Erlanger, KY (October 27, 2011)– WILD Flavors, Inc. (WILD) is excited to present their newest innovation: Vegeceuticals™.  Through ground-breaking proprietary extraction technology,…

Institute of Medicine Recommends New Front-of-Package Rating System for Food, Beverages

Could a symbol, such as a check mark, on the front of a can or bottle help consumers make healthier beverage decisions? The Institute of Medicine (IOM) thinks so. The organization recently released a government-sponsored report recommending that the Food and Drug Administration (FDA) adopt a single, standardized front-of-package symbol system for all food and beverage packaging.