LAS VEGAS, Oct. 27, 2011 /PRNewswire-iReach/ — Umii Products (www.umiiproducts.com) today announced it has signed a three-year agreement with Tate & Lyle for the usage of PUREFRUIT™ Monk Fruit Extract (www.purefruit.com) in its all natural U-line of beverage supplements. The agreement showcases Umii’s commitment to delivering great-tasting products using the best products available on the market – including the only natural, fruit-based, calorie-free sweetening ingredient available today.
According to terms of the agreement, Las Vegas-based Umii will use PUREFRUIT™ Monk Fruit Extract in its extensive zero-calorie U-line of beverage supplements made for adults and children. The agreement also allows Umii to use the consumer-friendly ‘Sweetened with PUREFRUIT™ Monk Fruit Extract’ trademark on its product packaging.
“Tate & Lyle is a recognized global leader in the development of food ingredients and solutions,” says Stephen Brown, Chief Executive Officer, Umii Products. “This agreement gives Umii Products the opportunity to collaborate with a leading provider of healthy solutions for the usage of PUREFRUIT™ Monk Fruit Extract in the unique, great-tasting formulations in the Umii Product lineup. We are pleased that this agreement has paved the way for additional opportunities to use PUREFRUIT™ Monk Fruit Extract to broaden the appeal of Umii products to families and individuals.”
“Umii is a growing natural products company that has developed great-tasting zero-calorie beverages for adults and children,” says Karl Kramer, President, Innovation & Commercial Development, Tate & Lyle. “In addition to its great taste, PUREFRUIT™ Monk Fruit Extract enables a ‘sweetened with fruit extract’ label claim on Umii’s products, which our research shows is extremely appealing to consumers.”
Monk fruit, also known as luo han guo, is native to South East Asia where it has been in use for hundreds of years. Its pulp is steeped in hot water to release a natural, calorie-free sweetening ingredient that’s around 200 times sweeter than sugar.
PUREFRUIT™ Monk Fruit Extract is an extract made from monk fruit that can be formulated into a variety of foods including beverages, dairy, cereals, confectionery and bakery products.
About PUREFRUIT™ Monk Fruit Extract
The only natural, fruit-based calorie-free sweetening ingredient available today, PUREFRUIT™ Monk Fruit Extract is a great-tasting way to reduce sugar and calories in foods and beverages, offering a unique healthy option to consumers. Learn more by visiting www.purefruit.com. Additional information about the monk fruit, including health professionals’ opinions, can be found on www.monkfruit.org.
About Umii Products
Umii Products are a life changing experience; Umii is poised to become a leader in the Health, Fitness and Wellness world. Umii is also expanding into a wider range of daily supplements all in liquid form that will provide all ages, especially our children, with the much needed nutrients required to lead healthy lives. Umii Products is able to reach out on a global basis through its unique “UMII FRIEND” social media platform and reach the four corners of the world. To find out more visit www.umiiproducts.com
About TATE & LYLE
Tate & Lyle is a global provider of ingredients and solutions to the food, beverage and other industries, operating from over 30 production facilities around the world. Tate & Lyle operates through two global business units, Specialty Food Ingredients and Bulk Ingredients, supported by Innovation and Commercial Development. The Group’s strategy is to become the leading global provider of Specialty Food Ingredients through a disciplined focus on growth, driven by cash generated by Bulk Ingredients. Specialty Food Ingredients include starch-based specialty ingredients (corn-based specialty starches and sweeteners), high intensity sweeteners (SPLENDA® Sucralose and PUREFRUIT™ Monk Fruit Extract) and Food Systems which provide blended ingredient solutions. Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2011, Tate & Lyle sales totaled 2.7 billion pounds Sterling. www.tateandlyle.com