Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

Contact Information »

Posts by Ray Latif

Ayala’s Herbal Water Wins Best New Beverage at Kosherfest

Philadelphia, PA (November 1, 2011) – Sparkling Ayala’s Herbal Water won the Best New Beverage Award at Kosherfest’s New Product Competition. Kosherfest is the largest and most important international kosher…

Iconic Coca-Cola Red Cans Turn Arctic White

Americans Invited to Text a $1 Donation and Join the Cause ATLANTA, Oct 25, 2011 (BUSINESS WIRE) — Beginning next month, white will be the new red. Coca-Cola and World…

DOLE Introduces New DOLE Fruit Smoothie Shakers

WESTLAKE VILLAGE, Calif.–(BUSINESS WIRE)–DOLE® today announced the introduction of two new products, DOLE® Fruit Smoothie Shakers® and DOLE® Frozen Fruit Single-serve Cups. Both contain frozen fruit and no artificial ingredients,…

Hangover Joe’s Get Up & Go Lands RaceTrac Convenience Stores

“The Hangover” Recovery Shot is gaining more store placements. Hangover Joe’s has now landed another chain of convenience stores.   Atlanta-based RaceTrac which operates in five states in the southeastern part…

BevNET TV: An Interview with Ben Weiss of Bai

It’s been a breakout year for Bai and its line of coffee fruit infused beverages. The brand started 2011 on a torrid pace, generating a substantial amount of interest at the Natural Products Expo West show in March and widespread acclaim for its flavor profile and clean, sharp packaging. Additionally, in recent months, Bai developed partnerships with powerful regional DSD distributors from some NIDA affiliates and also the Honickman Group, getting it access to a number of key markets in the Northeast, Southeast and West Coast.

MERCY Adds a CEO and Former Red Bull Sales Executive

NEW YORK, October 24, 2011 — NEU Industries, Inc., maker of the hangover-prevention beverage MERCY, announced the appointment of a new CEO, Luc Tomasino, and a new head of sales,…