Brand News
Jul 31, 2026Last Updated Jul 31, 2026New Beverages: C4, Free Rein Embrace Protein; Califia Goes BananasWhether you’re looking to cut sugar (Jumex), add more protein (C4, Free Rein) or just to get to sleep (Cheribundi), there’s something for everyone in this…
Aug 13, 2025Last Updated Oct 15, 2025Distribution: Walmart Welcomes De La Calle, Phorm Energy Heads to 7-ElevenWe recap notable distribution moves from the month so far, including the entrance of “modern Mexican soda” to Walmart’s CSD set, the arrival of another D2C…
Aug 11, 2025Last Updated Aug 15, 2025Convenience Retail Traffic Slows in July, But Energy Drinks Still SurgingConvenience store foot traffic declined sequentially by approximately 133 bps year-over-year in July vs. June, with all categories besides energy drinks…
Jun 10, 2025Last Updated Jun 10, 2025On the Ryse: Protein-Boosted Energy Drink Puts Brand’s RTD Strategy In FocusThe bridge between the sports supplement market and mainstream health and wellness retail has been well traveled in recent years, and Ryse is hoping a…Jun 20, 20197-Eleven Launches Quake Energy DrinkFrom Slurpee drinks to cold-pressed organic juices, 7-Eleven, Inc. has a long history of beverage innovation. Now the world’s leading convenience retailer…
Jun 18, 2014Last Updated Sep 9, 2015Red Bull Launches Tropical Flavor as Exclusive in 7-ElevenIn a statement, Red Bull said that “Summer Edition,” the first new product introduction for the energy drink giant in nearly 18 months, “performed extremely…Aug 14, 2013AriZona Beverages and 7-Eleven Launch “Soda Shaq Golden Can” ContestFind A Golden Can At A 7-Eleven Store For The Chance to Win a ‘Meet And Greet’ With Shaquille O’Neal WOODBURY, N.Y., Aug. 13, 2013 /PRNewswire/ — AriZona…Nov 13, 20127-Eleven First To Offer New Red Bull Flavors Through End Of YearThe New Red Bull Editions Provide Same Energy as the Original, But in Cranberry, Lime and Blueberry Flavors; Will Launch Nationally in March 2013 DALLAS, Nov.…Aug 28, 2012AriZona Beverages Debuts Fan-Picked Flavor Exclusively at 7-Eleven to Celebrate Its 20th AnniversaryBeverage Fans Choose Cherry Lime Rickey, Design Label NEW YORK, Aug. 27, 2012 /PRNewswire/ — The results are in. Cherry Lime Rickey has been selected by…Aug 22, 2012AriZona Beverages Debuts Fan-Picked Flavor Exclusively at 7-Eleven to Celebrate its 20th AnniversaryNEW YORK (August 20, 2012) — The results are in. Cherry Lime Rickey has been selected by consumers as the official 20th-anniversary AriZona Beverages USA, LLC…Mar 15, 2012MiO Energy Partners with 7-Eleven and “Presidential Candidate” Judah FriedlanderFriedlander Takes ENERGY Stance at Los Angeles 7-Elevens LOS ANGELES, March 15, 2012 /PRNewswire/ — Actor, comedian and beverage expert Judah Friedlander will…Apr 29, 2009drank Extreme Relaxation Beverage Lands Coveted Shelf Space Nationwide at Famed Global Retail Giant 7-ElevenHOUSTON, April 28 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (OTC Pink Sheets: IBGH) announced that 7-Eleven, Inc., the world’s largest…Jul 19, 2007FRS® HEALTHY ENERGY DRINK HITS 7-ELEVEN® SHELVES AND CONTINUES RAPID WEST COAST GROWTH-New Sun Nutrition Signs Distribution Agreement with Retail Convenience Store Giant 7-Eleven- Santa Barbara, CA, July 19, 2007 –New Sun Nutrition, a developer…Jun 19, 20077-Eleven to Carry TrueBlue in 5,300 StoresVancouver, Canada, June 18, 2007 – Leading Brands, Inc. (Nasdaq: LBIX), North America’s only fully integrated healthy beverage company, is pleased to announce…