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by 7-Eleven

Distribution: Walmart Welcomes De La Calle, Phorm Energy Heads to 7-Eleven

We recap notable distribution moves from the month so far, including the entrance of “modern Mexican soda” to Walmart’s CSD set, the arrival of another D2C supplement brand into brick-and-mortar retail, and several moves by Sprouts.

7-Eleven Launches Quake Energy Drink

From Slurpee drinks to cold-pressed organic juices, 7-Eleven, Inc. has a long history of beverage innovation. Now the world’s leading convenience retailer enters the fast-growing performance energy drink arena with its own private brand version – Quake.

Red Bull Launches Tropical Flavor as Exclusive in 7-Eleven

In a statement, Red Bull said that “Summer Edition,” the first new product introduction for the energy drink giant in nearly 18 months, “performed extremely well with U.S. consumers during taste tests.”

AriZona Beverages and 7-Eleven Launch “Soda Shaq Golden Can” Contest

Find A Golden Can At A 7-Eleven Store For The Chance to Win a ‘Meet And Greet’ With Shaquille O’Neal WOODBURY, N.Y., Aug. 13, 2013 /PRNewswire/ — AriZona Beverages and Shaquille O’Neal invite consumers to participate in the “Soda Shaq Golden Can” contest at 7-Eleven stores nationwide. Between Aug. 14 and Sept. 3 one golden can will be hidden at five different […]

7-Eleven First To Offer New Red Bull Flavors Through End Of Year

The New Red Bull Editions Provide Same Energy as the Original, But in Cranberry, Lime and Blueberry Flavors; Will Launch Nationally in March 2013 DALLAS, Nov. 13, 2012 /PRNewswire/ — 7-Eleven, Inc. is getting new wings – Red Bull style. Until the end of the year, 7-Eleven, Inc. will be the only retailer to offer […]

AriZona Beverages Debuts Fan-Picked Flavor Exclusively at 7-Eleven to Celebrate Its 20th Anniversary

Beverage Fans Choose Cherry Lime Rickey, Design Label NEW YORK, Aug. 27, 2012 /PRNewswire/ — The results are in. Cherry Lime Rickey has been selected by consumers as the official 20th-anniversary AriZona Beverages USA, LLC flavor and will debut exclusively at participating 7-Eleven® stores in September. A first for the New York-based company, AriZona Beverages […]

AriZona Beverages Debuts Fan-­Picked Flavor Exclusively at 7-­Eleven to Celebrate its 20th Anniversary

NEW YORK (August 20, 2012) — The results are in. Cherry Lime Rickey has been selected by consumers as the official 20th-anniversary AriZona Beverages USA, LLC flavor and will debut exclusively at participating 7-Eleven® stores in September. A first for the New York-based company, AriZona Beverages turned over flavor selection and label design to its […]

MiO Energy Partners with 7-Eleven and “Presidential Candidate” Judah Friedlander

Friedlander Takes ENERGY Stance at Los Angeles 7-Elevens LOS ANGELES, March 15, 2012 /PRNewswire/ — Actor, comedian and beverage expert Judah Friedlander will commandeer three Los Angeles 7-Eleven stores today on behalf of MiO ENERGY, the new platform for the popular liquid water enhancer. Friedlander, self-proclaimed beverage expert and newest fan of MiO ENERGY, will […]

drank Extreme Relaxation Beverage Lands Coveted Shelf Space Nationwide at Famed Global Retail Giant 7-Eleven

HOUSTON, April 28 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (OTC Pink Sheets: IBGH) announced that 7-Eleven, Inc., the world’s largest convenience retailer, will be selling its extreme relaxation beverage, drank(TM) in its stores across the country. “At 7-Eleven, it’s about delivering great customer satisfaction and the products our customers want,” said Jim Fletcher, 7-Eleven […]

FRS® HEALTHY ENERGY DRINK HITS 7-ELEVEN® SHELVES AND CONTINUES RAPID WEST COAST GROWTH

  -New Sun Nutrition Signs Distribution Agreement with Retail Convenience Store Giant 7-Eleven-   Santa Barbara, CA, July 19, 2007 –New Sun Nutrition, a developer and distributor of healthy energy beverages and antioxidant-based nutrition and wellness products, today announced that FRS®, the company’s patented Free Radical Scavenging (FRS) healthy energy ready-to-drink beverage, will be carried […]

7-Eleven to Carry TrueBlue in 5,300 Stores

Vancouver, Canada, June 18, 2007 – Leading Brands, Inc. (Nasdaq: LBIX), North America’s only fully integrated healthy beverage company, is pleased to announce that its TrueBlue Blueberry Juice brand has now been recommended by 7-Eleven, Inc., America’s largest convenience store chain, to its stores throughout the United States. The Company said that more than 5,300 […]

WWE Wrestling Icon, Jimmy Hart, Introduces New Energy Drink

Nashville, Tenn. – April 26, 2006 – WWE Hall of fame Wrestler Jimmy Hart announces the release of his new High Energy Drink, “Mouth Of The South.” Developed and produced by TNT Brands out of Dallas, Texas, the “Mouth Of The South” High Energy Drink is now available at participating 7-Eleven Stores. The High Energy […]