Jan 30, 2012Last Updated Sep 9, 2015PepsiCo’s Amin: How to Build a Billion-Dollar BrandOn the heels of PepsiCo’s announcement that Diet Mountain Dew, Brisk and Starbucks RTD Beverages have each surpassed $1 billion in sales over the past year,…Jan 30, 2012Pepsi MAX Confirms 30-Second Ad and Consumer Activation for Super Bowl XLVICommercial Features Entertainment Icon Regis Philbin PURCHASE, N.Y., Jan. 30, 2012 /PRNewswire/ — Pepsi MAX, the official soft drink of the NFL, today…
Jan 26, 2012Last Updated Sep 9, 2015Pepsi Portfolio: Three Brands Cross $1 BillionIt might have seen Pepsi-Cola get leapfrogged by Diet Coke for the number two carbonated beverage slot, but PepsiCo did anoint three core holdings as brands…Jan 26, 2012Diet Mountain Dew, Brisk and Starbucks Ready-To-Drink Beverages Grow to be Billion-Dollar Brands for PepsiCoPepsiCo is a global leader with 22 billion-dollar food and beverage brands PURCHASE, N.Y., Jan. 26, 2012 /PRNewswire/ — PepsiCo (NYSE: PEP) today announced…
Jan 16, 2012Last Updated Sep 9, 2015PepsiCo Back to Using All-Florida Juice for Tropicana Pure PremiumAfter nearly five years of using orange juice from a variety of sources, PepsiCo will return to using 100 percent Florida orange juice in its Tropicana Pure…Jan 13, 2012Last Updated Jan 13, 2012Paul Finney Named President and CEO of Pepsi Bottling VenturesRALEIGH, N.C., Jan. 13, 2012 /PRNewswire/ –– Pepsi Bottling Ventures (PBV), LLC, a joint venture between Suntory International and PepsiCo, today said that…Jan 13, 2012Pepsi MAX Searches for its Most Passionate FansTwo Online Video Contest Winners to win Lifetime Supply of Pepsi MAX PURCHASE, N.Y., Jan. 13, 2012 /PRNewswire/ — Pepsi MAX today announced the “Pepsi MAX for…Jan 4, 2012Last Updated Jan 4, 2012SoBe Launches Three New SoBe Lifewater with Coconut Water FlavorsSoBe Returns to Its South Beach Roots for the Third Annual Skinsuit Spread; Introduces Its Newest SoBe Lifewater Infusion – Coconut Water PURCHASE, N.Y.,…Dec 22, 2011Last Updated Dec 22, 2011Pepsi Returns to the Super Bowl in 2012 With Two Television CommercialsPepsi MAX to Debut New Commercial on Christmas Eve PURCHASE, N.Y., Dec. 21, 2011 /PRNewswire/ — PepsiCo announced today that Pepsi will return to the Super…
Dec 13, 2011Last Updated Sep 9, 2015NY Post: Pepsi Will Lay Off 1,000 Employees to Fund New Marketing InitiativesAfter a year in which Diet Coke surged past Pepsi as the third bestselling soft drink in the U.S., PepsiCo will dramatically increase the size of its marketing…Dec 8, 2011Mountain Dew Fans Have a “Mega Fan Experience”Mountain Dew Sweepstakes Gave Four Fans a Chance to Play Call of Duty®: Modern Warfare® 3 on Massive Screen at Cowboys Stadium PURCHASE, N.Y., Dec. 8, 2011…
Nov 18, 2011Last Updated Sep 9, 2015Pepsi to Take Next NationalA national rollout of its new mid-calorie soda is indeed next for Pepsi. Following what the company called a successful test launch of Pepsi Next in Iowa and…
Nov 17, 2011Last Updated Sep 9, 2015Thursday Press Clips – More Pressure on PepsiCo; Consumers Want New Versions of Existing ProductsRelevant in the news today include stories about the continuing and mounting pressure on PepsiCo and why consumers love innovation in oft-consumed food and…Nov 9, 2011Last Updated Nov 9, 2011Mountain Dew Game Fuel Gives Gamers Chance to Win Mega Fan ExperienceMountain Dew® celebrates the release of Call of Duty®: Modern Warfare® 3 and Mega XP Walmart exclusive with Mega Fan Experience Giveaway PURCHASE, N.Y., Nov.…
