Official Brand Overview
In 2007, BLU Drink International set out to create the next generation of energy drinks. They knew they must create a drink that could truly compete with RedBull’s branded taste, buzz, alcohol mixability and definitely price! Research and development began, and this question was asked to the consumers: What do you like/dislike about RedBull? The likes were: name brand and alcohol mixability; and the dislikes: caffeine crash, too carbonated, poor aftertaste, irritated stomach, jitters, excessive prices and poor customer service. With this knowledge and a team of drink experts, BLU Drink was born! Branded taste and mixability, combined with easier consumption dynamics made BLU an instant success! In just 3 years BLU had captured a significant market share in every region it was introduced. Over the past 3 years, BLU has enjoyed great success in the international market and is recognized as a premier energy drink throughout the world. It is widely accepted as the choice energy drink because of its great taste and absence of poor after taste. The last 18 months have been the most successful! Today, BLU is exported to 44 countries on 6 continents.