Brands Give Back Roundup: Kate Farms, Upwell Donate to Native American Communities; Califia Farms Supports Baristas and Cafe Partners

The food and beverage industry continues to step up and lend support to those in need during the COVID-19 pandemic. In this roundup, we highlight brands’ efforts to give back, including Kate Farms’ and Upwell’s donations to at-risk seniors in Native American communities, Califia Farms’ support for baristas and cafes and a pop-up grocery store for healthcare workers featuring Bolthouse Farms products.

Bolthouse Farms Sold to Butterfly Equity for $510 Million

Los Angeles-based private equity firm Butterfly signed a definitive agreement today to acquire Bolthouse Farms from Campbell Soup Company for $510 million in cash -- roughly $1 billion less than what the soup conglomerate paid when it acquired the brand in 2012.

After Review, Campbell Drops Fresh Division

As the result of a larger strategic review of operations initiated in May, Campbell Soup today announced plans to sell off its Campbell Fresh division, which includes brands such as Bolthouse Farms, Garden Fresh Gourmet and its line of refrigerated soups.

SupplySide West 2017: Pea Protein Pushes Ahead

At SupplySide West 2017, held at the Mandalay Bay Convention Center in Las Vegas from Sept. 26 - 28, BevNET spoke to several companies working in the space about the state of the market for pea protein, what’s driving new innovation on a supplier level, and both the opportunities and challenges that lie ahead.

Campbell Seeks to Reinvigorate Bolthouse After Sluggish Quarter

The Campbell Soup Co. is struggling to rebound after it reported Friday that quarterly sales had declined across its beverage portfolio. The company is particularly focused on reinvigorating sales of its Bolthouse Farms Protein PLUS line following a tumultuous recall last June.

Bolthouse Farms Goes Big With 1915, Adds Six New Varieties

Just nine months after launching its 1915 line of organic, cold-pressed, high pressure processed juices (HPP), Bolthouse Farms has more than doubled the number of varieties in the set, which includes a new sub-line of protein beverages that are formulated with almond milk, soymilk, and pea protein.

Healthier Future Summit to Feature Food Porn Index by Bolthouse Farms

BAKERSFIELD, Calif. — Bolthouse Farms, one of the largest producers of baby carrots and premium juice beverages in North America, announced today that the company’s Food Porn Index, a website designed to bring lighthearted awareness to the unhealthy imbalance in Americans’ online food conversations, will be a featured case study during the Partnership for a Healthier America’s Building a Healthier Future Summit. Bolthouse Farms’ Chief …

Bolthouse Farms Introduces Social Engagement Program for Instagram

SANTA MONICA, Calif. — Bolthouse Farms today announced the launch of a groundbreaking new social media engagement program across the Instagram platform – the Juice Recognition campaign is an innovative new program that scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use. To develop the program, Bolthouse Farms partnered …

Bolthouse Farms Unveils Innovation Center

New $5 Million Dollar Center Reflects Commitment to Making the Healthier Choice the Easier Choice Through the Development of Breakthrough Fresh Foods, Beverages and Snacks
BAKERSFIELD, Calif., Jan. 16, 2013 /PRNewswire/ — Bolthouse Farms unveiled its state-of-the-art, Innovation Center today at the company’s headquarters in Bakersfield, CA. The facility is designed to accelerate new product development and enhance current Bolthouse Farms offerings across the company’s

Campbell Completes Acquisition of Bolthouse Farms

CAMDEN, N.J.–(BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) today announced it has completed the acquisition of Bolthouse Farms from a fund managed by Madison Dearborn Partners, LLC, a private equity firm, for $1.55 billion in cash. Campbell funded the acquisition through a combination of short- and long-term borrowings.

Headquartered in Bakersfield, Calif., Bolthouse is a vertically integrated food and beverage company focused on …

Bolthouse Farms Bolsters Beverage Line With Four New Options

Bolthouse Creates Orange + Carrot Juice, Protein Plus Blended Coffee, Two Breakfast Smoothies, and New Sizes of Two Favorites

BAKERSFIELD, Calif., June 20, 2012 /PRNewswire/Bolthouse Farms, the country’s leading brand of super premium juices and smoothies*, announced today several new additions to the beverage line-up. Bolthouse Farms is recognized as one of the fastest growing brands in the health and wellness space …

The Flow: Sambazon adds Marketing VP, New ZICO Flavor


  • Sambazon announced the hiring of Greg Fleishman as its VP of Marketing. Fleishman was previously Chief Marketing Officer at Coke-owned Fuze Beverage and before that oversaw marketing for Kashi and two Kashi/Kellogg acquisitions, Bear Naked Granola and Stretch Island Fruit Co.
  • ZICO Coconut Water has launched a new pineapple flavor, Pina Tropicale, in its HDPE plastic bottle. The product is available in New

Bolthouse Farms Premium Beverages Presents New All-Natural Juice

Bakersfield, Calif. – Ever wonder what it would take to have each day begin like a tropical island morning?  Fortunately premium juice producer Bolthouse Farms has bottled the tranquility and exotic experience of the islands with its new Hawaiian Holiday Passion Orange Guava juice!
Inspired by a local Maui recipe, Hawaiian Holiday Passion Orange Guava effortlessly blends the luscious tropical flavors of passion fruit, …