Less than six months removed from splitting off of Bolthouse Farms fresh produce, Generous Brands is leveraging its Sambazon partnership and its scale to bring a number of new products to market as it transitions into a “dedicated beverage company.”
Generous Brands, the independent beverage producer behind Bolthouse Farms and Evolution Fresh, has entered an integrated partnership with Sambazon to make the brand’s bottled açaí juices and smoothies, and to sell and distribute the brand across the U.S. and Canada.
Los Angeles-based private equity firm Butterfly is restructuring Bolthouse Farms, separating its produce segment from its fresh juice and salad dressing business.
Following Tuesday’s announcement that it had acquired HPP juice brand Evolution Fresh for an undisclosed sum, Bolthouse Farms said today that it wants to quickly scale the brand in new channels nationwide after the deal closes later this year.
The food and beverage industry continues to step up and lend support to those in need during the COVID-19 pandemic. In this roundup, we highlight brands’ efforts to give back, including Kate Farms’ and Upwell’s donations to at-risk seniors in Native American communities, Califia Farms’ support for baristas and cafes and a pop-up grocery store for healthcare workers featuring Bolthouse Farms products.
Los Angeles-based private equity firm Butterfly signed a definitive agreement today to acquire Bolthouse Farms from Campbell Soup Company for $510 million in cash — roughly $1 billion less than what the soup conglomerate paid when it acquired the brand in 2012.
As the result of a larger strategic review of operations initiated in May, Campbell Soup today announced plans to sell off its Campbell Fresh division, which includes brands such as Bolthouse Farms, Garden Fresh Gourmet and its line of refrigerated soups.
At SupplySide West 2017, held at the Mandalay Bay Convention Center in Las Vegas from Sept. 26 – 28, BevNET spoke to several companies working in the space about the state of the market for pea protein, what’s driving new innovation on a supplier level, and both the opportunities and challenges that lie ahead.
The Campbell Soup Co. is struggling to rebound after it reported Friday that quarterly sales had declined across its beverage portfolio. The company is particularly focused on reinvigorating sales of its Bolthouse Farms Protein PLUS line following a tumultuous recall last June.
Just nine months after launching its 1915 line of organic, cold-pressed, high pressure processed juices (HPP), Bolthouse Farms has more than doubled the number of varieties in the set, which includes a new sub-line of protein beverages that are formulated with almond milk, soymilk, and pea protein.
Bolthouse Farms® is sparking taste buds with a delicious and delightful new summer-only beverage – Watermelon Mint Lemonade.
BAKERSFIELD, Calif. — Bolthouse Farms, one of the largest producers of baby carrots and premium juice beverages in North America, announced today that the company’s Food Porn Index, a website designed to bring lighthearted awareness to the unhealthy imbalance in Americans’ online food conversations, will be a featured case study during the Partnership for a […]
SANTA MONICA, Calif. — Bolthouse Farms today announced the launch of a groundbreaking new social media engagement program across the Instagram platform – the Juice Recognition campaign is an innovative new program that scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but […]
New $5 Million Dollar Center Reflects Commitment to Making the Healthier Choice the Easier Choice Through the Development of Breakthrough Fresh Foods, Beverages and Snacks BAKERSFIELD, Calif., Jan. 16, 2013 /PRNewswire/ — Bolthouse Farms unveiled its state-of-the-art, Innovation Center today at the company’s headquarters in Bakersfield, CA. The facility is designed to accelerate new product […]
