Infused Spirit Maker MXXN Returns With First Release in Four Years

Four years since its last release, MXXN is today marking the start of a busy summer with a new SKU — the white rum-inspired Barbados Blanco — that aims to build on the brand’s work positioning itself as a high-end THC-spirit experience, even as the category has commoditized around familiar RTD formats.

Texas Gov. Vetoes Hemp Ban, Backs ‘Legally Sustainable’ Regulations

Texas Gov. Greg Abbott has vetoed a bill that would have banned intoxicating hemp products in the state, sending the hotly debated issue back to the Legislature through a special session tasked with producing “strict, fair and legally sustainable” regulations.

Beer Run: Can THC Brands Find Safety in Three-Tier System?

Having leveraged DTC distribution to meet the unique needs of the category, hemp brands are now facing a massive question: how to marry steady online sales with the larger opportunity within beverage-alcohol retail.

Distribution Roundup: Elmhurst Innovates Into Whole Foods; Culture Pop to Target

Plant-based milk brand Elmhurst 1925 is launching its three latest innovations into Whole Foods Market stores across the country; It’s been a big week for probiotic soda brand Culture Pop: along with a $15 million investment, it’s going nationwide with Target.

Distribution: Cannabis Beverages Target Southeast

Hemp-derived THC brands look toward new opportunities in the Southeast and other regions of the U.S. amid elevated interest in adult non-alc options, among other distribution news.

BevNET Live: Why Cannabevs Matter To All Beverage Categories

Watch cannabis industry stakeholders BRĒZ founder Aaron Nosbisch and Ian Dominguez, chief investment officer Delta Emerald Ventures, discuss at BevNET Live Summer 2024 the future of hemp drinks and how the category is impacting beverages overall.