Brand News
Jul 10, 2026Last Updated Jul 10, 2026New Beverages: Black Cherry BREZ, Tropical Protein, A2 Lattes and a Lowkey CoffeeProtein and hemp are all over this week’s new product gallery thanks to launches from Lumen, Premier Protein, Javvy, BREZ and others, but hydration is also in…
Jun 22, 2026Last Updated Jun 26, 2026BRĒZ Battles for Balance Amidst Swirling Regulatory, Financial CrosswindsBRĒZ is trying to reposition itself for long-term growth and adjust its strategy to shifting regulatory demands after a challenging 2025.
May 20, 2026Last Updated Jun 19, 2026Distribution: Juni Adds Kroger Banners, BRĒZ Takes On MassIn beverage distribution news, sparkling adaptogenic tea brand Juni is now available at Kroger banner stores, as Magic Mind takes to the skies with Fiji…
Oct 29, 2025Last Updated Oct 29, 2025Hemp Beverage Brands Call For Pushback On Proposed BanWhile industry organizations have been doing their own lobbying, over the past week several hemp THC beverage brands have jumped directly into the fray…
Sep 24, 2025Last Updated Sep 26, 2025Delta Beverages Unveils Refresh, Targets C-Stores for Hemp THC GrowthDelta Beverages unveiled a new visual identity and a marketing campaign that seek to “humanize” the brand while eliminating the stigma often associated with…
Sep 15, 2025Last Updated Sep 16, 2025Old Pal Brings ‘Classic, Shareable’ Style into Hemp Beverages With Plant Potion MixRather than promising new-age wellness, Venice, Calif.-based cannabis brand Old Pal’s attitude is unapologetically stoner-friendly and steeped in classic…
Aug 28, 2025Last Updated Sep 5, 2025Marketing: Liquid I.V.’s RTD Rugpull Reveals Energy Play; Mountain Dew Teams with Brain DeadAs it turns out, Liquid I.V.’s reveal-turned-fakeout was the brand’s way of teasing its deeper presence in the energy drink category with Energy Multiplier.
Aug 19, 2025Last Updated Aug 22, 2025Daily Briefing (Insiders Only): Big Weed Bets on BevsIf beverage entrepreneurs somehow thought the THC drink business would be more “chill” than the non-infused side, they might soon learn a hard lesson.
Aug 13, 2025Last Updated Aug 15, 2025Uncle Arnie’s Raises $7.5M, Targets ‘Category Leadership’ in THC DrinksCannabis beverage brand Uncle Arnie’s is planning to nearly double its team from 40 to 75 employees after closing a $7.5 million investment round co-led by…
Jun 24, 2025Last Updated Jun 24, 2025Infused Spirit Maker MXXN Returns With First Release in Four YearsFour years since its last release, MXXN is today marking the start of a busy summer with a new SKU — the white rum-inspired Barbados Blanco — that aims to…
Jun 23, 2025Last Updated Jun 23, 2025Texas Gov. Vetoes Hemp Ban, Backs ‘Legally Sustainable’ RegulationsTexas Gov. Greg Abbott has vetoed a bill that would have banned intoxicating hemp products in the state, sending the hotly debated issue back to the…Jun 10, 2025Last Updated Jun 10, 2025BREZ Platforms With Non-Infused Innovation; ‘Hard to Build’ With THCBRĒZ has launched two new hemp-derived THC SKUs and a pair of non-infused options that position the brand deeper within the growing functional and adult…
May 8, 2025Last Updated May 9, 2025Beer Run: Can THC Brands Find Safety in Three-Tier System?Having leveraged DTC distribution to meet the unique needs of the category, hemp brands are now facing a massive question: how to marry steady online sales…
Apr 16, 2025Last Updated Apr 18, 2025Distribution Roundup: Elmhurst Innovates Into Whole Foods; Culture Pop to TargetPlant-based milk brand Elmhurst 1925 is launching its three latest innovations into Whole Foods Market stores across the country; It’s been a big week for…