Brand News
Sep 25, 2026Last Updated Sep 25, 2026New Beverages: NA Beer Is Everywhere; Novamex’s New Zero SodasThis week we raise a glass to a pair of beer-flavored innovations from C4 and olive oil maker Graza, plus highlight oHHo’s move into energy, MET-Rx’s shift…
Sep 4, 2026Last Updated Sep 4, 2026New Beverages: Califia, Chobani Do Seasonal Flavors; BUM Energy x Ella LangleyProtein, fiber, prebiotics, a ‘humble’ oat milk and a Corporate Bro– this week’s gallery has it all.
Jul 31, 2026Last Updated Jul 31, 2026New Beverages: C4, Free Rein Embrace Protein; Califia Goes BananasWhether you’re looking to cut sugar (Jumex), add more protein (C4, Free Rein) or just to get to sleep (Cheribundi), there’s something for everyone in this…
Jan 23, 2026Last Updated Jan 23, 2026New Products: Joyburst’s Upcoming Creatine Soda And Twinings Sparkling RTD TeaThis week’s new drinks feature Laird’s entrance into dairy-based protein coffee, an incoming creatine soda launch and zero sugar offerings from V8 Energy and…
Jul 24, 2025Last Updated Jul 25, 2025Non-Alc Beverage Volume Falls, But Sales Growth Still PositiveHigher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday,…
Jun 20, 2025Last Updated Jun 20, 2025New Products: Naked Nutrition Gets Energized, Josh Cellars Goes NA, Califia Farms Pumps Up ProteinNaked Nutrition does energy drinks now? Josh Cellars goes nationwide with non-alc wine? Cann sells a THC spritz? Yes, you’re in the right place – it’s just…
Mar 26, 2025Daily Briefing (Insiders Only): The Other Better-For-You Drink CategoryInnovation around low-sugar, plant-based liquid is seeping into an OG better-for-you drink category, and no, we aren’t talking about “Modern Soda” or energy…
Mar 5, 2025Last Updated Mar 5, 2025Expo West Gallery: First Look at New ProductsAs Expo West 2025 kicks off this morning, here’s a first look at new products showcasing at the show, including launches from Vita Coco, Topo Chico and Califia…
Jul 12, 2024New Products: Mitra9’s First Foray into Kanna, Plus Califia, Juvee, Snapple & MoreIn this week’s new products roundup, Mitra9 ventures into the Kanna-infused beverage space, Alani Nu’s Hawaiian Shaved Ice gets refreshed both outside and…
Mar 2, 2023Last Updated Mar 7, 2023Expo West Preview: Alt-Milk Innovators Build Around Clean Ingredients, BaristasFueled by widespread acceptance for both almond and oat milks, plant-based milk continues to scale at a healthy clip, expanding dollar sales 9.1% through…
Mar 16, 2021Last Updated Mar 16, 2021“Greg Made the World a Better Place”: Industry Reacts to Steltenpohl’s PassingGreg Steltenpohl’s legacy is alive in Califia Farms, today one of the top brands in the dairy alternative category and a leader in socially conscious,…
Mar 12, 2021Last Updated Mar 13, 2021Industry Pioneer Greg Steltenpohl Dies at 67Greg Steltenpohl, a natural food and beverage pioneer and entrepreneur who emerged as a leading voice in the plant-based movement over the course of more than…
Sep 2, 2020Califia Farms Names Dave Ritterbush CEO; Steltenpohl Stays as Board MemberPlant-based food and beverage maker Califia Farms announced today that it has named CPG industry veteran Dave Ritterbush as CEO. The company’s founder and…
May 4, 2020Last Updated May 4, 2020Brands Give Back Roundup: Kate Farms, Upwell Donate to Native American Communities; Califia Farms Supports Baristas and Cafe PartnersThe food and beverage industry continues to step up and lend support to those in need during the COVID-19 pandemic. In this roundup, we highlight brands’…