Cann Acquires Sweet Reason, Targeting Mainstream Alcohol Alternative Space

Cannabis beverage producer Cann announced today it has acquired Toronto-based CBD drink maker Sweet Reason, marking the company’s first acquisition as it seeks to build out a platform for alcohol alternatives. Terms of the deal were not disclosed.

Cann Partners with Tove Lo to Launch First Caffeinated Flavor

Cannabis-infused “social tonic” maker Cann has partnered with Swedish pop star Tove Lo for its latest product launch: Peach Passionfruit Maté, a limited edition caffeinated beverage infused with THC.

Cann Recruits Goop’s Gwenyth Paltrow As Investor, Brand Advocate

Cannabis-infused beverage brand Cann announced last week that it has received investments from a roster of high profile backers including Goop founder Gwyneth Paltrow; actors Rebel Wilson, Ruby Rose and Darren Criss; NBA point guard Baron Davis; singer Tove Lo and YouTuber Casey Neistat.

PBR, Infused Wines Among Vertosa Cannabis Beverage Partnerships For Fall 2020

Vertosa, a California-based cannabis infusion company specializing in emulsion technology, this month announced a slate of partnerships to develop THC-infused drinks with multiple beverage companies this fall, including beer maker Pabst Blue Ribbon (PBR) and sessionable tonic maker Cann.

Cann Secures $5M Seed Investment

Cannabis-infused “social elixir” Cann has closed a $5 million seed round of financing led by Imaginary and JM10 Partners, the company announced yesterday. Navy Capital, Global Founders Capital and Cresco Capital also participated in this round, as did undisclosed “key strategic investors,” according to a press release.