Cann

Delta Beverages unveiled a new visual identity and a marketing campaign that seek to “humanize” the brand while eliminating the stigma often associated with cannabis use.

Rather than promising new-age wellness, Venice, Calif.-based cannabis brand Old Pal’s attitude is unapologetically stoner-friendly and steeped in classic Americana vibes — as seen in its Plant Potion hemp-infused drink mixes.

It’s been a hot and humid July, but beverage brands have some new refreshments for August. In this week’s new products gallery, we look at some hemp THC beverage extensions and new watermelon soda and WTRMLN WTR flavors.

Four years since its last release, MXXN is today marking the start of a busy summer with a new SKU — the white rum-inspired Barbados Blanco — that aims to build on the brand’s work positioning itself as a high-end THC-spirit experience, even as the category has commoditized around familiar RTD formats.

Naked Nutrition does energy drinks now? Josh Cellars goes nationwide with non-alc wine? Cann sells a THC spritz? Yes, you’re in the right place – it’s just that this week’s edition of the New Product gallery is full of pleasant surprises.

Cann has launched Citrus Spritz today, its first foray into the 750ml bottle set, targeting the on-premise and at-home cocktail opportunity.

Texas is close to enacting a total ban on THC and THCA hemp products, as a law outlawing manufacturing, sales and possession heads to Gov. Greg Abbott’s desk for final approval.

After successfully building a strong consumer base online with DTC, the hemp-derived THC drink category is weighing whether ecommerce is a viable long-term channel for success or a familiar first step to broader retail goals.

Lemon Perfect is moving into nearly 500 Target stores, cannabis beverage brand Cann is now available in New York state and Bored Cow makes its national retail channel debut in Sprouts Farmers Market.

Cannabis beverage producer Cann announced today it has acquired Toronto-based CBD drink maker Sweet Reason, marking the company’s first acquisition as it seeks to build out a platform for alcohol alternatives. Terms of the deal were not disclosed.

Cannabis-infused “social tonic” maker Cann has partnered with Swedish pop star Tove Lo for its latest product launch: Peach Passionfruit Maté, a limited edition caffeinated beverage infused with THC.

Cannabis-infused beverage brand Cann announced last week that it has received investments from a roster of high profile backers including Goop founder Gwyneth Paltrow; actors Rebel Wilson, Ruby Rose and Darren Criss; NBA point guard Baron Davis; singer Tove Lo and YouTuber Casey Neistat.

Vertosa, a California-based cannabis infusion company specializing in emulsion technology, this month announced a slate of partnerships to develop THC-infused drinks with multiple beverage companies this fall, including beer maker Pabst Blue Ribbon (PBR) and sessionable tonic maker Cann.

Cannabis-infused “social elixir” Cann has closed a $5 million seed round of financing led by Imaginary and JM10 Partners, the company announced yesterday. Navy Capital, Global Founders Capital and Cresco Capital also participated in this round, as did undisclosed “key strategic investors,” according to a press release.