Brand News
Sep 28, 2026Distribution: Cann Embraces Live Music with Austin City Limits PartnershipTHC beverage brand Cann is teaming the Austin City Limits Music Festival, becoming the first microdosed THC tonic brand to be sold at the annual event.
Aug 3, 2026Last Updated Aug 5, 2026Cann Launches Dwyane Wade Golf-Themed FlavorIn partnership with investor and NBA Hall of Famer Dwayne Wade, Cann is launching a new Half & Half variety, in both 3mg THC and uninfused.
Jul 16, 2026Last Updated Jul 16, 2026Albertsons Is Now Testing Hemp THC Drinks In ChicagoThe country’s second-largest grocery retail chain is launching a dedicated THC set featuring some of the category’s best known brands at its Jewel stores in…
Jul 10, 2026Last Updated Jul 10, 2026New Beverages: Black Cherry BREZ, Tropical Protein, A2 Lattes and a Lowkey CoffeeProtein and hemp are all over this week’s new product gallery thanks to launches from Lumen, Premier Protein, Javvy, BREZ and others, but hydration is also in…
Jul 9, 2026Last Updated Jul 10, 2026Cann Goes THC-Free In Anticipation Of November Hemp BanAs the November hemp ban inches closer, Cann is the latest cannabev brand to launch its a THC-free drink line.
May 5, 2026Last Updated May 8, 2026[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.Target will be adding hemp-derived THC drinks to store shelves in over 300 stores across Texas, Florida and Illinois.
Apr 10, 2026Last Updated Apr 10, 2026New Products: Bucked Up Innovates; Cann Boosts Buzz With CaffeineIn this week’s new products gallery, a trio of hemp brands showcase their 10mg innovations, Bucked Up jumps into hydration (and lower caffeine) and Monster’s…
Mar 27, 2026Last Updated Mar 30, 2026New Products: Calm Coffee, Creatine Shakes and Plenty Of ProteinThis week’s new products gallery features several protein releases (of course) but also sees Prime playing in creatine, Cann and good2grow going “big” (in very…
Feb 18, 2026Distribution: Mocean Gets Moving Through FaireAdult-focused energy drink Mocean is in motion, now offering wholesale availability through Faire for independent retail accounts across North America.
Jan 8, 2026Last Updated Jan 9, 2026Sprouts ‘Mainstreams’ THC Drinks With 120-Store LaunchSprouts Farmers Market will start selling drinks from seven hemp-derived THC brands across 120 stores in Texas and Florida on Monday.
Dec 26, 2025Last Updated Dec 26, 2025Hemp Brand Leaders Talk Battle Plans for 2026Rather than signaling a death knell, the impending restrictions on hemp-derived THC drinks has spurred industry leaders to regroup, organize and take on the…
Nov 11, 2025Last Updated Nov 11, 2025Hemp Ban Clears Senate As Prohibition Prospects GrowHemp industry leaders and advocates are reeling this morning after a last ditch effort to remove language prohibiting virtually all THC beverages failed in…
Nov 7, 2025Last Updated Nov 7, 2025New Products: Gorgie Taps Cranberry For The Holidays, Mockly’s New PackagingCranberry is the holiday flavor popping up in seasonal varieties from drink makers like Gorgie, Halfday, Unwell and Cann.
Oct 29, 2025Last Updated Oct 29, 2025Hemp Beverage Brands Call For Pushback On Proposed BanWhile industry organizations have been doing their own lobbying, over the past week several hemp THC beverage brands have jumped directly into the fray…