Brand News
Oct 10, 2025Last Updated Oct 13, 2025Target Begins THC Beverage Sales; ‘Monumental Day For The Category’Target has stocked the shelves of 10 stores in the Twin Cities region with intoxicating hemp drinks from ten different brands, marking a potentially seismic…
Sep 24, 2025Last Updated Sep 26, 2025Delta Beverages Unveils Refresh, Targets C-Stores for Hemp THC GrowthDelta Beverages unveiled a new visual identity and a marketing campaign that seek to “humanize” the brand while eliminating the stigma often associated with…
Sep 15, 2025Last Updated Sep 16, 2025Old Pal Brings ‘Classic, Shareable’ Style into Hemp Beverages With Plant Potion MixRather than promising new-age wellness, Venice, Calif.-based cannabis brand Old Pal’s attitude is unapologetically stoner-friendly and steeped in classic…
Aug 1, 2025Last Updated Aug 1, 2025New Products: Summer Heats Up with WTRMLN ADEs, THC Mocktails and MoreIt’s been a hot and humid July, but beverage brands have some new refreshments for August. In this week’s new products gallery, we look at some hemp THC…
Jun 24, 2025Last Updated Jun 24, 2025Infused Spirit Maker MXXN Returns With First Release in Four YearsFour years since its last release, MXXN is today marking the start of a busy summer with a new SKU — the white rum-inspired Barbados Blanco — that aims to…
Jun 20, 2025Last Updated Jun 20, 2025New Products: Naked Nutrition Gets Energized, Josh Cellars Goes NA, Califia Farms Pumps Up ProteinNaked Nutrition does energy drinks now? Josh Cellars goes nationwide with non-alc wine? Cann sells a THC spritz? Yes, you’re in the right place – it’s just…
Jun 18, 2025Last Updated Jun 18, 2025Cann Expands Portfolio With Aperol-Inspired Spirit AlternativeCann has launched Citrus Spritz today, its first foray into the 750ml bottle set, targeting the on-premise and at-home cocktail opportunity.
May 23, 2025Last Updated May 23, 2025Texas Hemp Ban Will ‘Send Shockwaves,’ Say Industry LeadersTexas is close to enacting a total ban on THC and THCA hemp products, as a law outlawing manufacturing, sales and possession heads to Gov. Greg Abbott’s desk…
May 7, 2025Last Updated May 9, 2025Web Weed: THC Drinks Crush It Online – But For How Long?After successfully building a strong consumer base online with DTC, the hemp-derived THC drink category is weighing whether ecommerce is a viable long-term…
Apr 17, 2023Last Updated Sep 14, 2023Distribution Roundup: Lemon Perfect Hits Target, Cann In NY StateLemon Perfect is moving into nearly 500 Target stores, cannabis beverage brand Cann is now available in New York state and Bored Cow makes its national retail…
Sep 27, 2022Last Updated Sep 27, 2022Cann Acquires Sweet Reason, Targeting Mainstream Alcohol Alternative SpaceCannabis beverage producer Cann announced today it has acquired Toronto-based CBD drink maker Sweet Reason, marking the company’s first acquisition as it seeks…
Aug 18, 2021Last Updated Aug 18, 2021Cann Partners with Tove Lo to Launch First Caffeinated FlavorCannabis-infused “social tonic” maker Cann has partnered with Swedish pop star Tove Lo for its latest product launch: Peach Passionfruit Maté, a limited…
Nov 2, 2020Cann Recruits Goop’s Gwenyth Paltrow As Investor, Brand AdvocateCannabis-infused beverage brand Cann announced last week that it has received investments from a roster of high profile backers including Goop founder Gwyneth…
Oct 21, 2020Last Updated Oct 22, 2020PBR, Infused Wines Among Vertosa Cannabis Beverage Partnerships For Fall 2020Vertosa, a California-based cannabis infusion company specializing in emulsion technology, this month announced a slate of partnerships to develop THC-infused…