Cann

Target will be adding hemp-derived THC drinks to store shelves in over 300 stores across Texas, Florida and Illinois.

In this week’s new products gallery, a trio of hemp brands showcase their 10mg innovations, Bucked Up jumps into hydration (and lower caffeine) and Monster’s female-focused FLRT debuts.

This week’s new products gallery features several protein releases (of course) but also sees Prime playing in creatine, Cann and good2grow going “big” (in very different ways), and a sweet coffee treat courtesy of Chobani.

Adult-focused energy drink Mocean is in motion, now offering wholesale availability through Faire for independent retail accounts across North America.

Sprouts Farmers Market will start selling drinks from seven hemp-derived THC brands across 120 stores in Texas and Florida on Monday.

Rather than signaling a death knell, the impending restrictions on hemp-derived THC drinks has spurred industry leaders to regroup, organize and take on the challenge of saving the category.

Hemp industry leaders and advocates are reeling this morning after a last ditch effort to remove language prohibiting virtually all THC beverages failed in Congress.

Cranberry is the holiday flavor popping up in seasonal varieties from drink makers like Gorgie, Halfday, Unwell and Cann.

While industry organizations have been doing their own lobbying, over the past week several hemp THC beverage brands have jumped directly into the fray themselves with campaigns calling for supporters to pressure lawmakers to reject a proposal that would effectively outlaw intoxicating products.

Target has stocked the shelves of 10 stores in the Twin Cities region with intoxicating hemp drinks from ten different brands, marking a potentially seismic shift in distribution for the category.

Delta Beverages unveiled a new visual identity and a marketing campaign that seek to “humanize” the brand while eliminating the stigma often associated with cannabis use.

Rather than promising new-age wellness, Venice, Calif.-based cannabis brand Old Pal’s attitude is unapologetically stoner-friendly and steeped in classic Americana vibes — as seen in its Plant Potion hemp-infused drink mixes.

It’s been a hot and humid July, but beverage brands have some new refreshments for August. In this week’s new products gallery, we look at some hemp THC beverage extensions and new watermelon soda and WTRMLN WTR flavors.

Four years since its last release, MXXN is today marking the start of a busy summer with a new SKU — the white rum-inspired Barbados Blanco — that aims to build on the brand’s work positioning itself as a high-end THC-spirit experience, even as the category has commoditized around familiar RTD formats.