Two Leading Convenience Chains Authorize Celsius at Up to 8,000 Stores
Celsius Sparkling Grape Rush, Sparkling Orange, Raspberry Acai Green Tea, and Peach Mango Green Tea drink flavors will be available in single can formats.
Celsius Sparkling Grape Rush, Sparkling Orange, Raspberry Acai Green Tea, and Peach Mango Green Tea drink flavors will be available in single can formats.
The circumstances surrounding LaCroix, one of the most successful growth stories in the sparkling water category, have come to a boil as legal issues and employee turnover surfaced this week.
The collective experience and relationships the five regional sales leaders bring, including prior experience with Coca-Cola, Red Bull, Monster Energy Drink, Dr. Pepper, ROCKSTAR Energy and Nestle Waters, is expected to generate a significant number of potential new distributors and retail locations for the Celsius healthy energy drink.
The company’s common stock was previously listed for trading on the OTCPink market.
Driven by increased demand for sparkling beverage options, these new flavors were developed with the consumer in mind.
Revenue grew 7% to a record $3.65 million, from $3.42 million in the third quarter of last year.
“Turn Up With Celsius” is a social media contest asking fans to share their reactions to drinking Celsius in an original short video for a chance to win one of over 150 prizes, including three prizes of a weekend stay for two on the 6-star, 170’ Celsius Yacht.
The complete Celsius line of RTD flavors including Sparkling Orange, Sparkling Wild Berry, Peach Mango Green Tea, Raspberry Acai Green Tea, and Sparkling Cola is now available at such landmark locations as the historic Hotel Del Coronado, the Fit Athletic Club, which was recently voted “Best Gym” in the San Diego A-List Poll, the Broadway Athletic and Swim Club, the San Diego leader in luxury fitness, and the upscale Bay Club in Carmel Valley.
Celsius will be featured in the Cool New Products Showcase and product sampling will be available at the company booth as well as multiple locations during the event.
KeHE is the largest specialty food distributor in the U.S., and strives to be the preferred supply chain partner in the specialty, natural, organic and fresh product marketplace in North America.
The complete Celsius line of RTD flavors will be available starting this fall at retailers including Fresh Thyme Market, Pete’s Fresh Market and Mariano’s Market in the Chicago metro area.
Prior to launching her tenure with Celsius, she served as the Vice President of Marketing for Genius Central, Inc., a leading provider of technology and marketing solutions serving more than 3,500 retailers and 2.5 million consumers.
The partnership will bring Celsius to a variety of accounts in the Nebraska market through the Eagle Distributing network.
Revenue grew 71% to $4.66 million, from $2.73 million in the second quarter of 2014.