Celsius Celebrates Official Launch in Singapore
Members of the international Celsius team from the U.S. and Asia, as well as board members from Hong Kong’s Horizon Ventures were in attendance.
Members of the international Celsius team from the U.S. and Asia, as well as board members from Hong Kong’s Horizon Ventures were in attendance.
COCO5 today announced new distribution of its all-natural flavored coconut water beverages in 415 Target stores across the U.S. Meanwhile, premium soda and kombucha maker Reed’s, Inc. announced that its Reed’s Ginger Brew products are now available in 1,335 Target stores throughout the country.
The agreement will include a national advertising campaign, private concerts, surprise appearances, social media integrations, sales and distributor incentives and more.
For the six months ended June 30, 2016, revenue was approximately $9.85 million, an increase of $545,000 or 6% from $9.30 million for same period in the prior year.
The launch will increase product availability for Celsius throughout Yeo’s distribution network in Singapore beginning in the third quarter, with a planned expansion into Malaysia and Indonesia later this year.
David was selected as “The Leader” in the CEO of the Year category, recognized for his crucial role at the helm of the rapidly-expanding brand.
Before Kravitz joined AQUAhydrate as CEO in November 2014, he spent over 30 years as an officer and leader at Coca-Cola, earning credentials in general management, strategy and planning, operations, sales, marketing, business development and revenue management.
McKillop joins Celsius with more than fifteen years of experience in leading sales initiatives for the non-alcoholic beverage and the consumer packaged goods sectors of some of the nation’s largest brands, including PepsiAmericas Beverage Company, Keurig, Javo Beverage, Core-Mark, and Glanbia Performance Nutrition.
Ms. Walker joins Celsius from National Beverage Corp., where she managed all aspects of the LaCroix Sparkling Water brand, serving as Executive Vice President of Sales and Marketing.
Celsius Sparkling Grape Rush, Sparkling Orange, Raspberry Acai Green Tea, and Peach Mango Green Tea drink flavors will be available in single can formats.
The circumstances surrounding LaCroix, one of the most successful growth stories in the sparkling water category, have come to a boil as legal issues and employee turnover surfaced this week.
The collective experience and relationships the five regional sales leaders bring, including prior experience with Coca-Cola, Red Bull, Monster Energy Drink, Dr. Pepper, ROCKSTAR Energy and Nestle Waters, is expected to generate a significant number of potential new distributors and retail locations for the Celsius healthy energy drink.
The company’s common stock was previously listed for trading on the OTCPink market.
Driven by increased demand for sparkling beverage options, these new flavors were developed with the consumer in mind.