Celsius Announces Expanded Distribution in Chicago Market

celsiusCelsius Holdings, Inc., (OTC: CELH) the creator and marketer of Celsius®, the leading fat burning drink backed by clinical science, is pleased to announce expanded distribution for the brand’s RTD cans in the Chicago market. The complete Celsius line of RTD flavors will be available starting  this fall at retailers including Fresh Thyme Market, Pete’s Fresh Market and Mariano’s Market in the Chicago metro area.

“As demand for Celsius continues to grow, we are proud to work with partners and in regions that share our goal of providing products that enhance the healthy lifestyles of our consumers,” said Gerry David, Celsius President and CEO. “These retailers emerged as ideal partners in the Chicago area, known for providing high quality, fresh and healthy options for local shoppers. And as the City of Chicago has declared their goal to make Chicago ‘The Healthiest City in the U.S.,’ we are thrilled to work with our new partners to increase availability for our unique fat burning, clean energy drinks in this great city.”

Celsius is powered by the scientifically tested MetaPlus® formula that is a combination of proprietary blend of ingredients, including Green Tea, EGCG, Ginger, Calcium, Biotin, Taurine, Chromium, Caffeine, Guarana, and Vitamins B & C. The vitamin enriched products are clinically proven to boost metabolism, reduce body fat and accelerate transformations on any health promoting program. Consumers can also experience additional health benefits from these great tasting, fat burning, ready-to-drink formulas including up to 93% greater fat loss and improved cardio fitness and endurance. Celsius is contains no sugar, no high fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, and is low in sodium. Flavors include Sparkling Orange, Sparkling Wild Berry, Sparkling Cola, Raspberry Acai Green Tea and Peach Mango Green Tea.

About Our New Retail Partners

Fresh Thyme Market combines the spirit of a weekend farmers market and the convenience of a neighborhood store with the nutritious offerings of a natural food marketplace to create a new and healthy shopping experience in the Midwest. With over 20 retail locations and rapid expansion underway, Fresh Thyme is on a mission to improve the way their communities eat by offering fresh and healthy food at amazing values -all in a vibrant and fun shopping environment.

Pete’s Fresh Market believes in offering the best quality products for the best value. With fresh produce delivered daily, Pete’s boast thousands of top quality groceries and imports, including a wide array of international, gluten-free, and organic products. Four-time Talk of the Town winner Pete’s Fresh Market currently has 11 locations throughout the Chicagoland area, with future projects in the pipeline.

Mariano’s Market opened in Arlington Heights, Illinois in July of 2010. Named for the Chief Executive Officer, Robert Mariano, the store was designed and built to deliver the highest quality products from around the world and those produced locally to shoppers with unequaled service and hospitality.  With 32 locations in the Chicago area, Mariano’s helps Chicagoans Shop well. Eat well. Live well.

About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTC: CELH) is a science-based functional beverage company, founded in April 2004.  Celsius is the world’s first and only negative calorie and fat burning drink. Backed by multiple university studies, drinking Celsius before activity has been proven to help burn up to 93% more body fat, burn 100 calories and more per serving, boost metabolism, provide clean energy and accelerate results of any weight-loss program. It comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no gluten, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, and is low in sodium. The first clinical study was conducted in 2005. Five additional studies from the University of Oklahoma were conducted over the next five years. All six studies were published in peer reviewed journals and validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.