Clean Cause

Run clubs have increasingly become a prime opportunity to connect with consumers and gather valuable data to build deeper retail footprints.

New York-based startup Pablo’s Mate is cultivating community with soccer fans, including calling together independent bodegas from across the five boroughs for a little seven-on-seven at Brooklyn’s McCarren Park this Saturday, July 12.

Canadian brand Mateína is rolling out a complete revamp of its 12 oz. ready-to-drink line launched last year that drops all sugar, a move founder/CEO Nicolas Beaupré believes can create true separation in the yerba mate category.

CLEAN Cause is looking to spread its support for addiction recovery further with its latest product launch: Sparkling Pick-Me-Up, a functional sparkling water line infused with collagen and prebiotics. According to founder Wes Hurt, the new line was soft launched last year in Austin, Texas-area stores and is now available in about 200 doors as well as online direct-to-consumer.

While it may once have been the domain of country clubs and retirement homes, the sport of pickleball is making a play for the mainstream. As professional pickleball leagues earn serious attention from the sports world, food and beverage brands see it as an emerging cultural trend, and they’re looking to get in on the ground floor.

Grammy Award-winning artist Macklemore has long been a vocal advocate for those fighting substance addiction and has been open in discussing his own struggles in that realm. Now, the “Thrift Store” rapper is backing a beverage brand that has made supporting individuals in recovery its central mission as an investor and the new creative director at ready-to-drink yerba mate maker CLEAN Cause.

When Guayaki launched in 1996, it sought to educate mainstream consumers about the clean and natural benefits of plant-based energy with its line of yerba mate drinks. Now, 25 years later, they may be catching on. In recent months, the yerba mate category has seen an influx of attention and innovation from startups and strategics alike.

Atlanta, Georgia-based investment firm ICV Partners announced last week that former Coca-Cola Company executive Bill Ford has joined as a managing director in its Portfolio Operations Group (POG); Yerba mate beverage maker CLEAN Cause has named Todd Bondy as its new chief financial officer.

Sparkling yerba mate beverage brand CLEAN Cause announced today that it has named former Red Bull executive Chad Peffer as its president and chief commercial officer, a move with an eye toward helping the brand scale operations in the coming months.

Three new, not too sweet flavors Cherry Lime, Orange Ginger and Berry Mint, all contain zero calories, zero sugar and zero carbs.  The new products from CLEAN Cause will roll out nationwide as of April 1, 2020

Lemon Perfect Enters Big Geyser, Expands Whole Foods; CLEAN Cause Goes Chainwide in Whole Foods; Kill Cliff Adds Publix, Weis Market; SkinTE Goes Chainwide in Sprouts; The Bitter Housewife Adds Whole Foods Rocky Mountain Region

Seeking to expand its sales and marketing team, sparkling yerba mate drink maker CLEAN Cause announced today it has raised $7 million in a series A round. Speaking with BevNET, CLEAN Cause founder and CEO Wes Hurt said the round was entirely financed by private individuals from the Austin, Texas area, where the nearly five-year-old brand is based.

Sarah Bird Joins Beyond Broth as CEO; Riff Cold Brewed Hires VP of Business Development; REBBL Names New CMO; CLEAN Cause Appoints VP of Sales; Waterloo Sparkling Brings on New Sales and Marketing Leadership; Distill Ventures Announces New Executive Appointment

CLEAN Cause, the Austin-based natural and organic energy drink fueled by Yerba Mate, has launched new packaging for its 16 oz. cans.