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Brand News
Oct 23, 2025Last Updated Oct 24, 2025Clean Cause Raises $2.3M, Reaches ProfitabilityYerba mate brand Clean Cause has converted $2.3 million to equity after raising the amount as a convertible note from previous investors last September.
Sep 8, 2025Last Updated Dec 18, 2025The Racers, Not the Race: How Brands Win With Run ClubsRun clubs have increasingly become a prime opportunity to connect with consumers and gather valuable data to build deeper retail footprints.
Jul 10, 2025Last Updated Jul 11, 2025Big Goals: How Pablo’s Mate is Aiming to Be Soccer’s Unofficial Energy DrinkNew York-based startup Pablo’s Mate is cultivating community with soccer fans, including calling together independent bodegas from across the five boroughs for…
Apr 21, 2025Last Updated Apr 21, 2025Mateína Moves Away From Sugar As RTDs Take Focus; “It’s A Big Advantage”Canadian brand Mateína is rolling out a complete revamp of its 12 oz. ready-to-drink line launched last year that drops all sugar, a move founder/CEO Nicolas…
Feb 21, 2023Last Updated Feb 21, 2023CLEAN Cause Broadens Offerings with ‘Sparkling Pick-Me-Up’ LaunchCLEAN Cause is looking to spread its support for addiction recovery further with its latest product launch: Sparkling Pick-Me-Up, a functional sparkling water…
Nov 17, 2022Last Updated Nov 18, 2022Food and Beverage Brands Relishing Pickleball OpportunitiesWhile it may once have been the domain of country clubs and retirement homes, the sport of pickleball is making a play for the mainstream. As professional…
Jan 25, 2022Last Updated Jan 25, 2022Macklemore Joins CLEAN Cause as Investor and Creative DirectorGrammy Award-winning artist Macklemore has long been a vocal advocate for those fighting substance addiction and has been open in discussing his own struggles…
Jun 22, 2021Last Updated Jun 22, 2021Cleaning Up: Yerba Mate Breaks Out as Natural Energy RisesWhen Guayaki launched in 1996, it sought to educate mainstream consumers about the clean and natural benefits of plant-based energy with its line of yerba mate…
Mar 12, 2021Last Updated Mar 12, 2021People Moves: Former VEB Director Bill Ford Joins ICV Partners; CLEAN Cause Names New CFOAtlanta, Georgia-based investment firm ICV Partners announced last week that former Coca-Cola Company executive Bill Ford has joined as a managing director in…
Oct 26, 2020CLEAN Cause Names Former Red Bull Exec Peffer as President and CCOSparkling yerba mate beverage brand CLEAN Cause announced today that it has named former Red Bull executive Chad Peffer as its president and chief commercial…Mar 25, 2020Last Updated Mar 25, 2020CLEAN Cause Zero Calorie Line Launches in Whole Foods NationwideThree new, not too sweet flavors Cherry Lime, Orange Ginger and Berry Mint, all contain zero calories, zero sugar and zero carbs. The new products from CLEAN…
Feb 21, 2020Distribution Roundup: Lemon Perfect Enters Big GeyserLemon Perfect Enters Big Geyser, Expands Whole Foods; CLEAN Cause Goes Chainwide in Whole Foods; Kill Cliff Adds Publix, Weis Market; SkinTE Goes Chainwide in…
Oct 24, 2019Last Updated Oct 24, 2019CLEAN Cause Raises $7M in Series ASeeking to expand its sales and marketing team, sparkling yerba mate drink maker CLEAN Cause announced today it has raised $7 million in a series A round.…
Oct 15, 2019Last Updated Oct 15, 2019People Moves: Sarah Bird Joins Beyond Broth as CEOSarah Bird Joins Beyond Broth as CEO; Riff Cold Brewed Hires VP of Business Development; REBBL Names New CMO; CLEAN Cause Appoints VP of Sales; Waterloo…