NEW YORK, December 3, 2009 /PRNewswire/ – Coca-Cola welcomed its new 90-calorie Coca-Cola Mini can to New York City yesterday just in time for the holidays, by inviting local families to a “mini” dance lesson with the famous Radio City Christmas Spectacular® cast and the Rockettes®. More than thirty local families joined in the season’s […]
ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company today unveiled a new visual identity for key brands in the Company’s extensive family of juice beverages. The uniform packaging design, to be implemented across multiple brands and products worldwide, is part of the Company’s comprehensive, strategic effort to expand its global leadership position in the juice category. With more than […]
ON TOP Deutsche Bank: ehanced water and isotonics blending – Deutsche Bank issued a report on the beverage industry last week, with conclusions that call for erasing the already-fading line between enhanced waters and sports drinks and that depict a grim outlook for new entrepreneurial brands. Link The Coca-Cola Company begins global launch of PlantBottle […]
ATLANTA, November 16, 2009 – The Coca-Cola Company is hosting an Investor and Analyst event on November 16 and 17, titled “A Growing World of Refreshment,” in Atlanta to discuss the Company’s ‘2020 Vision and Roadmap for Winning Together.’ Senior Company Management — along with select Bottling System Leaders — are discussing the global and […]
ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company announced today that beverages in its innovative PlantBottle™ packaging are beginning to arrive on store shelves in select markets throughout the world, initiating the Company’s journey toward a goal of producing 2 billion of the special PET plastic bottles by the end of 2010. PlantBottle PET plastic bottles are made partially […]
ATLANTA , Oct. 21, 2009 – Countless people have taken a year off to travel, but nobody has ever embarked on a trip quite like this before — 206 countries, covering 150,000 miles in just 365 days. From Aruba to Zimbabwe and nearly every nation in between, a team of three young people will attempt […]
ON TOP Check out the beverage companies exhibiting at the 2009 NACS Show! – The National Association of Convenience Stores annual show is this week in Las Vegas. Link From Beverage Spectrum Magazine – Big Shots: as the category grows, big firms struggle with small packages. Link Pepsi Northwest Beverages, the manufacturing cooperative that supplies […]
ATLANTA–(BUSINESS WIRE)–A little happiness in a stylish new package is coming soon to your refrigerator. Coca-Cola today introduced a new 90-calorie sleek mini can to give consumers a better way to manage their calories. “As the world’s largest beverage company, we take seriously the need to help consumers balance calories consumed with calories expended,” said […]
ON TOP Coca-Cola CEO Muhtar Kent sat down for a long interview with Fox Business for its American Icon series. Link He also penned an anti-soda tax opinion piece for the Wall Street Journal unapologetically titled “Coke Didn’t Make America Fat.” Link Founders of Celsius, Reed’s Battle the Big Boys – By adding Chris Reed […]
LEAWOOD, Kan.–(BUSINESS WIRE)–The American Academy of Family Physicians today announced the Consumer Alliance, a new corporate partnership program, with its first alliance partner, The Coca-Cola Company. The Consumer Alliance is a program that allows corporate partners like The Coca-Cola Company to work with the AAFP to educate consumers about the role their products can play […]
ON TOP BevNET Live – Manoj Bhargava, CEO and Founder of 5 Hour Energy Shot to Speak about “Battling the Big Guys” Link Competition Muddies Coconut Waters – Suddenly the subject of high-stakes competition for investment dollars, distribution routes, and supply chain access, the battle to become the dominant brand of coconut water has turned […]
ON TOP The Pepsi Bottling Group, Inc. announced that it has signed an agreement with O.N.E. (One Natural Experience) to distribute O.N.E. beverages in Southern California and South Florida. PBG will begin distribution in the fourth quarter. Link Download BevNET’s 2009 Expo East show planner: Natural Products Expo East will be held at the Boston […]
ON TOP Beverage School: Jumpstart your knowledge – Using real-life examples from working beverage companies, as well as discussions with suppliers, branding consultants, marketing and distribution experts, as well as BevNET’s own staff, Beverage School will arm its attendees with the real-world beverage industry knowledge that can take years of trial-and-error to accumulate. Link President […]
ON TOP BevNET.com presents two opportunities to promote your brand: BevNET’s 2010 Beverage Guide and BevNET’s Best of 2009 awards. And they go hand-in-hand! Link Coke investment in Zico marks change in coconut water: Despite an investment for the beverage giant, the arrangement won’t alter ZICO’s immediate plans. Link mix1 Beverage Company announced it has […]
