The Flow: Kent on obesity; BevNET Live adds speakers


  • Coca-Cola CEO Muhtar Kent sat down for a long interview with Fox Business for its American Icon series. Link He also penned an anti-soda tax opinion piece for the Wall Street Journal unapologetically titled “Coke Didn’t Make America Fat.” Link
  • Founders of Celsius, Reed’s Battle the Big Boys – By adding Chris Reed and Steve Haley to its roster of panelists, BevNET Live will benefit from the wisdom and experience of two scrappy entrepreneurs who aren’t afraid to back down from a challenge. Link
  • “Conscious Summit” with Guayaki, Sambazon at BevNET Live – Sambazon co-founders Ryan and Jeremy Black will offer a presentation called “Build a Conscious Brand – and Attract Investment Anyway” followed by panel including Ryan and Jeremy Black; David Karr, founder and CEO of Guayaki Yerba Mate; Greg Steltenpohl, President, Adina Beverages and others. Link
  • Premium Juices Still Harvest Profits – Premium juice brands have shown surprising elasticity during a period of major economic decline. Link


  • Innovative Beverage has introduced a new product line – HealthShots – and will be participating in the upcoming Chicago Marathon Health & Fitness Expo. Link
  • Jones Soda announced a new diet line, called “Zilch,” with three flavors: Pomegranate, Vanilla Bean, and Black Cherry. Link
  • Nutra-Life Inc. has launched five all-natural supplement products that are delivered through its Nutra-Life Inc. cap. Link
  • ITO EN (North America), INC. announced TEAS’ TEA Naturally Sweet, a naturally flavored tea line intended to appeal to consumers looking to switch from sweetened to unsweetened tea. Link


  • Innovative Beverage Group Holdings, Inc. announced that the company has entered into an agreement with Clark Beverage Group to bring drank to northwestern Mississippi. Link
  • Thomas Kemper Soda Company has entered into a new distribution agreement with SPIKE Beverage, LLC, in Arizona. Link


  • Las Vegas firm Brothers III Enterprises, LLC has filed a lawsuit against Julius “Dr. J” Erving for stealing their commercial idea to use fictitious doctors to advertise Dr Pepper. Link


  • Following comments posted by the American Beverage Association on a Partnership for Prevention blog, the partnership’s president, Robert Gould, to sent an open letter to the ABA: “We appreciate having an association whose members’ sales total $110 billion a year drop by our humble blog. But the points you offered were a bit hard to swallow.” Link
  • Legislators in Massachusetts may expand the state’s bottle deposit law this year after 15 years of failed attempts, the Boston Globe reports. Link


  • Okay. We’ve seen some strange promotions in our time, but the California Milk Processors Board has raised the bar with their high-production value, 20 minute long, online-only rock opera focusing on the exploits of the intensely self-centered rocker, White Gold. Link
  • evian Natural Spring Water announced its sponsorship of the 2009 Food Network New York City Wine & Food Festival (October 8-11, 2009). Link
  • Sunny Delight Beverages Holdings LLC announced it has landed a 2010 celebrity endorsement from Martina McBride, the country music singer and four-time CMC vocalist of the year. Link
  • Ocean Spray installed a 1,500-square-foot, freestanding cranberry bog (holding more than 2,000 pounds of cranberries) in New York City’s Rockefeller Center to promote a new “Heritage” campaign to be launched next spring. Link


  • Coffee may spark alertness, but it’s unlikely to protect the aging brain from mental decline or dementia, according to researchers from Finland. Link
  • According to a new study from The Nielsen Company, 42.8 percent of grocery purchases are sold on promotion, up from 40.8 percent a year ago. Drug stores, too, sell a significant portion of products on promotion, with 40.4 percent of sales linked to displays and/or features. Link


  • FoodBev posted an audio interview podcast with O.N.E. CEO Rodrigo Veloso. Link
  • The New York Times published an article rounding up a number of studies on quercetin, the supplement at the core of F.R.S. Link


  • Reed’s Inc. announced a retrofit of its manufacturing facility and that it plans to issue new stock. Link
  • PepsiCo, Inc. reported results for the third quarter of 2009. In constant currency, the company delivered 5 percent net revenue growth and an 8 percent increase in core EPS. Link
  • Dr Pepper Snapple Group, Inc. will issue its third quarter 2009 financial results on Thursday, Nov. 5, before the market opens. Larry Young, DPS president and CEO, and John Stewart, chief financial officer, will discuss the results during an earnings conference call for financial analysts and investors at 10 a.m. CST that day. The conference call and slide presentation will be accessible live through the DPS website at and will be archived for replay for a period of 14 days. Link
  • The Board of Directors of The Pepsi Bottling Group, Inc. has declared a quarterly dividend of $0.18 per share on PBG’s common stock. The dividend is payable January 4, 2010 to PBG shareholders of record on December 4, 2009.


  • Pepsi Bottling Group Inc. plans to continue seeking brands to distribute beyond those owned by PepsiCo after becoming part of the company. Link


  • Vuka LLC recently launched a new line of sparkling, juice-based energy drinks in extruded aluminum bottles created by Exal Corporation. Link
  • Ball Corporation recently expanded its metal beverage packaging pilot manufacturing line at the Ball Technology & Innovation Center in Broomfield, Colo., by adding a new palletizer, a decorator and several other improvements. Link


  • PepsiCo received an Environmental Excellence Award from the U.S. Environmental Protection Agency SmartWay Transport Partnership for its leadership in conserving energy and lowering greenhouse gas emissions from its transportation and freight activities. Link


  • The Baltimore Sun posted a small collection of entries into the current Red Bull Art of Can in Washington D.C. Link