ON TOP Gatorade’s still slips after ‘G’ campaign: PepsiCo’s ‘G’ campaign for Gatorade didn’t translate to green. Link The Coca-Cola Co. attacked proposals to create a tax on sugared drinks to help pay for US healthcare reforms, saying “the consumer in this environment is not ready for a tax on a basic staple like non-alcoholic […]
HOUSTON (July 16, 2009) – The newest addition to the Minute Maid Enhanced line of chilled juice drinks, Minute Maid Strawberry Kiwi flavored juice drink, combines both Yerba Maté and real fruit juice to provide consumers with a delicious natural energy boost. Available in supermarkets and other retailers nationwide beginning in August, Minute Maid Strawberry […]
ON TOP Shifting Priorities for the Beverage Industry at the NASFT 2009 Summer Fancy Food Show: It was a busy show, but there were fewer beverage exhibitors than in recent years. Full article has updates from exhibitors, including Hint, Sweet Leaf, Ooba, and Vita Coco. Link Nutrisoda focused its recent package redesign on the question […]
ON TOP Reporter’s notebook: CytoSport, VPX, Labrada trademarks – With nutritional companies are becoming a force in the beverage industry, we took a look at recent U.S. Trademark Office filings. Link A two-year analysis of 685 grocery and pharmacy-stocked brands, using data from 32 million consumers’ supermarket loyalty cards, found that in 2008 the average […]
ON TOP Huge Growth, Tiny Footprint: Energy shots are taking share and usage occasions away from energy drinks, according to analyst Bill Pecoriello. Link Diageo announced has purchased mixer brand Stirrings, LLC. Link Twitter: Follow @BevNETcom for new product photos, gossip and additional news. PepsiCo introduced two new zero-calorie flavors of SoBe Lifewater and a […]
ATLANTA–(BUSINESS WIRE)–Aquarius Spring!™ natural spring water is on a mission this summer to promote watershed conservation and encourage people to take action in their local communities. The brand is providing $500,000 in grants to community watershed organizations to facilitate consumer education and clean-up events at watersheds in 10 markets. The centerpiece of the 20-week Aquarius […]
ATLANTA–(BUSINESS WIRE)–In support of its ongoing productivity and transformation initiatives, The Coca-Cola Company today announced the formation of a new structure that will integrate three core functions: Global Business Services, Global Information Technology and Transformational Productivity. The newly formed organization, Global Business and Technology Services (GBTS), will enable the Company to deliver global business services […]
NEENAH, Wis., June 10 /PRNewswire-FirstCall/ — Plexus Corp. (Nasdaq: PLXS), announced today that it is partnering with The Coca-Cola Company to manufacture Coca-Cola Freestyle(TM), a new proprietary fountain dispenser that utilizes innovative technology to dispense more than 100 different branded sparkling and still beverages from a single freestanding unit. The Coca-Cola Company will leverage Plexus’ […]
ORLANDO, Fla., June 4 /PRNewswire-FirstCall/ — AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), today announced that it is adding popular citrus beverage, Fresca(R), onboard all flights, effective today. The calorie free drink will become the 21st beverage of The Coca-Cola Company (NYSE: KO) available complimentary to all passengers. “AirTran Airways continues to […]
ATLANTA, Ga. and UNIVERSAL CITY, Calif. – June 2, 2009 – NESTEA the NBC Universal Digital Studio today announced the production of an original webisode series, “CTRL” (pronounced “control”). The series is based on the Sundance award-winning short film, “CTRL Z,” which screened at the film festival in 2008. “CTRL” stars Tony Hale as Stuart, […]
On Top • Sambazon announced that it has completed its financing round with southern California-based Rustic Canyon/Fontis Partners. Link • Judge Thomas P. Griesa granted the IBWA, Nestle Waters North America, and Polar Beverages a preliminary injunction, stopping New York State’s recently enacted Bottle Bill Expansion law from commencing on June 1. Link • New […]
ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company unveiled today a new plastic bottle made partially from plants. The “PlantBottle™” is fully recyclable, has a lower reliance on a non-renewable resource, and reduces carbon emissions, compared with petroleum-based PET plastic bottles. “The ‘PlantBottle™’ is a significant development in sustainable packaging innovation,” said Muhtar Kent, Chairman and CEO of The […]
Law, Policy and Advocacy • Officials with the beverage industry warned that bottled water may not be restocked on grocer’s shelves unless the June 1 effective date of a new bottle-deposit law is postponed. Link Yuengling is also threatening to pull its beer out of New York in response to a provision of the law […]
WASHINGTON–(BUSINESS WIRE)–Coca-Cola is going green in Washington, D.C. The Coca-Cola Company and Coca-Cola Enterprises will demonstrate their environmental leadership through a series of innovations designed to reduce the Coca-Cola system’s environmental footprint at each step in the manufacturing, distribution and sales processes. These efforts include climate-friendly beverage coolers, hybrid electric delivery trucks and trailers, and […]
