Coca-Cola C2

As it turns out, Liquid I.V.’s reveal-turned-fakeout was the brand’s way of teasing its deeper presence in the energy drink category with Energy Multiplier.

Per media reports over the weekend, the global beverage giant has enlisted investment bank Lazard to explore options for its most-expensive-ever acquisition, and has already held talks with “a small number of potential bidders” about the coffee brand.

Higher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday, according to an analysis of NielsenIQ data by Goldman Sachs.

On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia Lupita and Health-Ade Kombucha, new directions for the biggest beverage makers, and how Hero saved the day when Whole Foods ended its supply agreement with BetterBrand.

The soda giant reported a 1% increase in operating revenue against a 1% drop in volume and a 6% bump in pricing during the quarter.

Coke CEO James Quincey told analysts on today’s second quarter earnings call that the company would be launching what amounted to a full-sugar line extension, rather than a complete formula change, as some believed President Trump had indicated.

Months after acquiring poppi, PepsiCo is launching Pepsi Prebiotic Cola, a new two-SKU line featuring three grams of prebiotic fiber per 12 ounce can that is set to launch on Black Friday in November.

Dutch bottling conglomerate Refresco is gearing up for a leadership transition, announcing today the retirement of CEO Hans Roelofs, effective August 1.

Coca-Cola is heading to a galaxy far, far away for its latest global campaign, celebrating the iconic Star Wars franchise through limited-edition packaging, online content and augmented reality experiences.

Non-alcoholic beverage sales are trending upward in the two-week period ended June 14, as volume rose and pricing dipped, according to the latest NielsenIQ data analysis by Goldman Sachs Equity Research.

Among the more broad takeaways, Keurig Dr Pepper’s (KDP) first-ever State of Beverages Trend Report provides some notable insights into how CSDs are evolving alongside consumer’s health and wellness habits.

The warm May weather doesn’t seem to have encouraged beverage sales, as non-alc volumes decelerated in the two-weeks ending May 31, according to the latest NielsenIQ data analysis by Goldman Sachs Equity Research.

The protein-in-everything trend has flared up at times over the past decade, but current conditions — with tailwinds from health and wellness now supercharged by the arrival of Ozempic and GLP-1 drugs — only seem to be growing more favorable.

This spring’s crop of public company earnings offered a mixed bag of results, as large players struggled, smaller brands soared, and “economic uncertainty” was the phrase of the month. As we close the books on Q1, here’s some of our main takeaways.