ATLANTA – (BUSINESS WIRE) – Spring cleaning is here and Sprite is doing its fair share of the work. “Sparking” its second major initiative in 2011, Sprite Spark Parks: Neighborhood Parks and Community Spaces, the brand is furthering its commitment to invest $2 million to help refresh parks and communities across America. “The Sprite Spark […]
ATLANTA–(BUSINESS WIRE) – As The Coca-Cola Company continues to advance its efforts as a global leader in sustainability, it is taking an unusual step by asking U.S. retailers to give back the shelves that hold Coca-Cola products. Really. Coca-Cola is developing a family of 100 percent recyclable merchandise display racks for use in grocery and […]
TORONTO, ONTARIO–(Marketwire – March 16, 2011) – Today, Danone Waters of America, Inc announces the redesign of its classic 1.5L evian® bottle as part of the company’s ongoing effort to reduce its ecological impact. The new bottle, made of up to 50 percent recycled-PET, remains 100 percent recyclable while using 11 percent less plastic to weigh […]
Sprite Spark Parks Project to Invest $2 Million to Construct, Refurbish and Refresh More Than 150 Neighborhood Parks, Athletic Fields, Playgrounds and Basketball Courts in 2011
STAMFORD, Conn. (Feb. 14, 2011) — The Coca-Cola Company and Keep America Beautiful, Inc. (KAB) today announced the Coca-Cola/KAB Recycling Bin Grant Program, an effort designed to promote and support community recycling. Grant recipients receive both donated recycling bins and expertise on how to set up recycling programs from Keep America Beautiful. This Bin Grant […]
ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company (NYSE: KO) has published its seventh systemwide Sustainability Review, entitled Our Commitment to Making a Positive Difference in the World. The Review, which releases 25 sustainability goals across seven focus areas for the Company and its bottling partners and also reports the Company’s sustainability strategy and progress, is available online at: […]
Los Angeles, February 2, 2011 /PRNewswire/ — Diet Coke and Heidi Klum joined forces on February 1 to raise awareness and funds for women’s heart health education and research. February is American Heart Month, and for the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support The Heart Truth® […]
Minute Maid® Pulpy™, introduced in China in 2005, crosses $1 billion in global retail sales in just five years ATLANTA and SHANGHAI, China – The Coca-Cola Company welcomes the addition of Minute Maid® Pulpy™ to its roster of brands that have achieved global retail sales of more than $1 billion, bringing the number of billion […]
ON TOP BevNET recently interviewed the Nawgan creator, Dr. Robert Paul and company CEO and president, James von der Heydt. The pair discussed the beverage and how it will fit into the functional category. Link A BevNET Live presentation by the CEO of FRS, Carl Sweat, will discuss how entrepreneurs can boost their company’s growth […]
ON TOP 29 days remain until BevNET 2009. Link PepsiCo and GNC have signed an agreement to develop and sell fortified cocont water products under the Phenom name. Rollout is anticipated to start in the second quarter of 2011. Link Giants' player Steve Smith has signed a multi-season endorsement agreement with New Leaf Brands. Link […]
ON TOP Participate in BevNET's 2010 State of the Industry Survey for access to the results and a chance to win an Amazon Gift card. Link BevNET recently spoke with Bonadea's co-founder, Arnold Ventura. The entrepreneur revealed marketing strategies and how the brand is developing. He highlighted how the team use their Mexican heritage to […]
ON TOP O.N.E. and Jamba are working on a smoothie. Link BevNET Live will feature a panel and workshop with participants who feature experience from Racetrac, Whole Foods and Supervalu, among others. Link Supply Side West showcased the exotic this year, from the maqui berry – a source of antioxidants – purple corn, or "chicha" […]
ON TOP Expo East 2010: show recap and photo gallery posted. Link Honest Tea will make its entire tea line Fair Trade-certified. The intitiative will start in December 2010. Link ON THE SHELVES Assure Food and Beverage intends to launch a line of functional beverages in Pomegranate Blueberry, Raspberry Acai, Goji Lemonade & Peach Mango […]
ORLANDO, Fla., Oct. 18 /PRNewswire/ — AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), today announced that it is the first airline to serve vitaminwater zero™ squeezed (lemonade) and vitaminwater zero™ XXX (acai-blueberry-pomegranate) as the newest additions to the airline's complimentary beverage lineup. AirTran Airways boards 19 types of Coca-Cola (NYSE: KO) products […]
