Refreshed Snow Globe Campaign Becomes Holiday Tradition with Activation across More Than 90 Countries; Bedingfield Brings Multi-Lingual Talents to Song, Singing Lyrics in Six Languages ATLANTA–(BUSINESS WIRE) — Coca-Cola is going global for the holidays again this year, this time with the help of international pop star Natasha Bedingfield. As part of a fully integrated […]
Americans Invited to Text a $1 Donation and Join the Cause ATLANTA, Oct 25, 2011 (BUSINESS WIRE) — Beginning next month, white will be the new red. Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. For the first time ever, Coca-Cola […]
LORTON, Va., Sep 30, 2011 (BUSINESS WIRE) — Custom-made burgers, meet custom-made drinks. Your search for a tailor-made dining experience is finally over as Five Guys(R) becomes the largest restaurant chain to endorse the installation of Coca-Cola Freestyle(R) for its entire system. Next month, Five Guys will begin installing two Coca-Cola Freestyle fountains in all […]
Director Jon M. Chu and Legion of Extraordinary Dancers Help Search for the Face of the Coke Zero Dance ATLANTA, Sep 27, 2011 (BUSINESS WIRE) — It’s every performer’s ultimate dream: landing the gig that will showcase their talents for all the world to see. But what if you can’t even get your foot in […]
ATLANTA, September 22, 2011 – Enjoying little moments of happiness just got easier. Coca-Cola announced today that it will provide a more affordable price point for the popular 7.5 oz. mini can to expand consumer’s options for enjoying their favorite Coca-Cola beverage. The new price point will make the mini can more accessible during smaller […]
The Coca-Cola Company and Coca-Cola Hellenic officially open 15th plant in Russia New Infrastructure, Partnerships, Brand Building, Sustainability Programs Underline Russia Commitment ROSTOV-ON-DON, Russia–(BUSINESS WIRE) — The Coca-Cola Company and its bottling partner, Coca-Cola Hellenic, today announced a new Russian investment program of US$3 billion over the next five years, commencing 2012, as part of […]
Electric Trucks to Serve Urban Markets, Cut Fossil Fuel Consumption ATLANTA, September 7, 2011 – As part of Coca-Cola’s ongoing efforts to innovate through its fleet of distribution vehicles, the Company will soon deliver select products in five U.S. cities with all of their normal fizz, but less of the gas. Beginning in September, six […]
New television spots and out-of-home advertising refreshes iconic “Stay Extraordinary” platform. Limited edition can design gives a new look for fall to the U.S.’s #2 beverage ATLANTA–(BUSINESS WIRE)–This fall, in a nod to the millions of people leaving a relaxing summer behind and embarking on a reenergized autumn, Diet Coke is launching a new, refreshed […]
Jacksonville, Fla. (Aug. 3, 2011) – Renowned for hearty, oversized portions and piping hot subs, Firehouse Subs® is becoming a beverage innovator with the launch of Coca-Cola Freestyle® fountains in all of its 437 restaurants. With Coca-Cola Freestyle, visitors to Firehouse Subs locations across the country will now have the ability to create their own […]
CAMBRIDGE, MA (Marketwire – Jun 21, 2011) – You’re a teen, summer’s here and you’re hanging at the mall, the movie theater or your local amusement park. Typical summer? Not with Coca-Cola and SCVNGR on hand to spice things up and make it more fun and rewarding. Beginning now, teens can start playing Coca-Cola “Happiness […]
MILAN & ATLANTA–(BUSINESS WIRE) — Italian lifestyle embraces the contrasting elements of lightness and richness and now illy issimo has added two more ways to enjoy both elements at the same time. Made through a collaboration between illycaffè and The Coca-Cola Company, the ready-to-drink, coffee-based beverage is now available to be enjoyed anytime, anywhere in […]
ATLANTA–(BUSINESS WIRE)–As part of Coca-Cola’s continuous drive to provide fans with more ways to enjoy the brand they love, a new 1.25 liter package, featuring Coca-Cola’s signature contour shape, will begin rolling out this month. Just in time for the celebration of the 125th anniversary of Coca-Cola, the new package is hitting store shelves across […]
CAPE TOWN, SOUTH AFRICA–(Marketwire – May 4, 2011) – Today, at the World Economic Forum on Africa (WEF Africa), The Coca-Cola Africa Foundation (TCCAF), Diageo plc, WaterHealth International (WHI), and the International Finance Corporation (IFC), a member of the World Bank Group, announced a strategic partnership to provide sustainable access to safe drinking water in […]
ATLANTA & MEXICO CITY (BUSINESS WIRE)–The Coca-Cola Company announced today the addition of Del Valle® to its roster of brands that have achieved global retail sales of more than $1 billion, bringing the number of billion dollar brands in the Company’s portfolio to 15. Jugos Del Valle, a leading juice company in the Latin American […]
