MILAN & ATLANTA–(BUSINESS WIRE) — Italian lifestyle embraces the contrasting elements of lightness and richness and now illy issimo has added two more ways to enjoy both elements at the same time. Made through a collaboration between illycaffè and The Coca-Cola Company, the ready-to-drink, coffee-based beverage is now available to be enjoyed anytime, anywhere in caffè no sugar and mochaccino flavors.
The introduction of illy issimo caffè no sugar offers consumers the first ready-to-drink, no-sugar option without milk on the market, while illy issimo mochaccino delivers the first coffee made with DOMORI™ Cocoa, the same cocoa in eight-time Golden Chocolate Award winning DOMORI™ Chocolate.
“Our discerning coffee aficionados do not want to sacrifice anything while they are living their fast-paced lifestyles and with the deep coffee taste, lower calories, natural ingredients, convenience and Italian pedigree of these two new illy issimo beverages, they don’t have to,” said Tom Larsen, illy issimo General Manager, Venturing and Emerging Brands.
“We are happy to offer our U.S. consumers two new options for enjoying the pure quality of illy 100 percent Arabica coffee blend. The new illy issimo flavors will delight both unsweetened coffee enthusiasts and chocolate lovers,” said Ilaria Presotto, Global Marketing Director, ILKO Coffee International.
illy issimo caffè no sugar offers a 15 calorie, unsweetened version of the full-bodied blend in caffè. illy issimo mochaccino presents a sophisticated taste of Italian lifestyle, reminiscent of the Italian tradition of drinking espresso with a piece of chocolate. At 100 calories per can, illy issimo mochaccino delivers the indulgent taste of DOMORI™ Chocolate, a delicacy otherwise unavailable in the United States.
illy issimo mochaccino and illy issimo caffè no sugar are available in individual cans with a suggested retail price of $2.39, and in four-packs with a suggested retail price of $6.99.
With natural ingredients and no added preservatives, illy issimo is a sophisticated blend of authentic 100 percent Arabica coffee with just a hint of sweetness, packaged in a stylish, slim can and best enjoyed chilled. Perfect for the on-the-go lifestyle, illy issimo is a new way to enjoy illy – in the car, while studying, at the office, during any activity – without sacrificing quality.
illy issimo first launched in the U.S. in 2009 and is the first premium ready-to-drink coffee made from illy’s unique coffee blend and natural ingredients without artificial colors, aromas, flavors or preservatives added. To learn more about illy issimo and find out your coffee IQ visit facebook.com/illyissimousa.
Additional illy issimo flavors include:
Caffè – Bold, full-bodied, Italian espresso-style coffee drink with a touch of sweetness.
Cappuccino – Rich espresso taste blended with low fat milk and cocoa.
Latte Macchiato – Smooth espresso-style coffee drink blended with a hint of milk and sugar.
Ilko Coffee International is a global joint venture between illycaffè and The Coca-Cola Company, established to manufacture and distribute premium quality ready-to-drink coffee beverages currently available in 17 countries.
Venturing and Emerging Brands (VEB) is a dedicated operating unit of Coca-Cola North America charged with identifying high-potential growth brands in the North American beverage space for investment or ownership by The Coca-Cola Company and exploring potential synergistic relationships with these investments. With direct access to the global resources and industry expertise of The Coca-Cola Company and its system, VEB is uniquely positioned to develop emerging beverage brands of The Coca-Cola Company to their full potential. VEB manages brands such as illy issimo, Cascal, Honest Tea, Sokenbicha and has an equity investment in ZICO Coconut Water.
Based in Trieste, Italy, illycaffé produces and markets a unique blend of espresso coffee under a single brand leader in quality. Over 6 million cups of illy espresso coffee are enjoyed every day. illy is sold in over 140 countries around the world and is available in more than 50,000 of the best restaurants and coffee bars. espressamente illy, the chain of franchised Italian-style coffee bars is now present in 30 countries and comprises more than 230 outlets. With the aim of spreading the coffee culture, illy has founded the Università del caffè, the centre of excellence offering theoretical and practical training on every aspect of coffee for coffee growers, coffee shops staff and enthusiasts. On a global level illycaffè employs over 796 people and has a consolidated turnover of €283,4 million (2009 results).
illy buys green coffee directly from the growers of the highest quality Arabica through partnerships based on the mutual creation of value. The Trieste-based company fosters long-term collaborations with the world’s best coffee growers – in Brazil, Central America, India and Africa – providing know-how and technology and offering above-market prices. For more information about illycaffè, please visit www.illy.com.
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.