The Flow: PepsiCo and GNC Plan Phenom; 29 Days to BevNET Live


  • 29 days remain until BevNET 2009. Link
  • PepsiCo and GNC have signed an agreement to develop and sell fortified cocont water products under the Phenom name. Rollout is anticipated to start in the second quarter of 2011. Link
  • Giants' player Steve Smith has signed a multi-season endorsement agreement with New Leaf Brands. Link


  • Celsius will launch its new flavor, Apple Orchard Blend, in late November 2010. Link


  • For a three-month "test" period, WheyUP will be sold at 25 Vitamin World stores across the US. Link
  • Skinny Water will be distributed in all 55 Big Y Foods locations in the New England states of Massachusetts and Connecticut by mid-November 2010. Link
  • Cellutions' MODJO forLIFE has received authorization to be sold in 7-11 stores across the country. The three flavors – Grape Pomegranate, Simply Citrus and Island Punch – will all be available. Link
  • Leading Brands, Inc. has introduced its TrueBlue juices across Canada and along the West Coast of the United States. Three flavors will initially be available: Wild Blueberry, Wild Blueberry and Pomegranate and Wild Blueberry and Blackberry. Link
  • The Coast Brands Group has expanded its territory to cover Colorado, New Mexico, Kansas, Oklahoma and Texas. Bob Groux, company Founder & CEO, is currently in discussion with an additional 15 to 20 DSD distributors in the Southwest territory that could bring Coast’s retail accounts to over 40,000. Link


  • Tropicana is defending itself against Lanham Act claims from Pom Wonderful, which state Tropicana mislead consumers with its Pure Pomegranate Blueberry juice drink. Tropicana asserts that it clearly marked the beverage's water content on the label – something it says Pom does not do with its product. Link


  • An article on the Miami New Times' blog examined an increase in the popularity of adding hemp to many foods and beverages, namely the energy drinks Chillo and 420 Energy. Link


  • Sprite Refreshing Films has partnered with Dreaming Tree Films for a nationwide program in which students can be part of the creation of a short film being produced in Atlanta, Chicago, Dallas, Los Angeles, Miami or New York City. Link


  • Research presented at the American College of Rheumatology Annual Scientific Meeting in Atlanta indicated that elevated caffeine intake over a short-term period may trigger an attack of gout. The team found that study participants who consumed three or four more servings of caffeinated beverages in a prior 24 hour period were associated with 40 to 80 percent increased risk of recurrent gout attack. Link


  • Iceland Glacial has received $8 million in funding from private investors. The money will help the company build its US sales force and expand into new markets including China. Link


  • Reed's third quarter financials show the company increased its sales by 35 percent to $5.4 million. Reed's also reaped a gross profit of 20% of sales during this quarter. The company also introduced their ZERO line of Virgil's Stevia-sweetened diet sodas and gained authorization into Whole Foods Link
  • Sales of Pump Fuel from Bond Labs have increased 50 percent in October 2010 as compared to the same period during 2009. The company also recently started shipping two new flavors: Cherry Limeade Pump Fuel and Caffeine Free Cherry Limeade Pump Fuel. Link


  • LycoRed has developed a vegetarian Omega-3 supplement that is free from fish odor and has been designed especially for the bakery and confectionery industries. Link
  • Comax Flavors has developed a clear reduced-cost oak extract. Link


  • NuVim has added Edward Najjar to its investor relations firm Equiti-trend Advisors, LLC. The move will help build awareness of NuVim, Inc and hopefully add new investors. Link
  • John A. Hayes is slated to become the next CEO of Ball Corporation. He will take on his new role as of the January 2011 board of directors meeting. Link