Led by founders and personal trainers Karena Dawn and Katrina Scott, Tone It Up is a fitness community that inspires millions of women to be their best selves through workout videos, fitness challenges, meal plans and the duo’s infectious positivity.
The announcement follows a successful test in which DPSG distributed Core in Northern California, parts of Nevada and western Pennsylvania beginning in September, 2015. Core president and operating manager Paul Nadel said that the goal of the trial was “to see how the two companies interacted” and evaluate potential for a larger partnership.
On the East Coast, CORE Organics will be distributed by Big Geyser, Honickman Group and Polar Beverages, while Haralambos Beverage Co. Kalil Bottling and Nevada Beverage Co. will carry the brand in the West.
The six-SKU, five-calorie flavored water/juice blend, an organic and non-GMO certified, antioxidant-enhanced stablemate to water brand Core Hydration, is currently selling in Bristol Farms and a few other upscale groceries in Southern California right now, founder Lance Collins confirmed today
Becky G, Diplo, Juicy J, Max Martin and Katy Perry are some of music’s most recognizable names and, now, brand investors.
The emerging water brand – notable for its 7.4 pH, its founder, Lance Collins, and most distinctively, a custom cup-shaped overcap – is ditching that last bit of distinction as part of a sports cap line extension.
