Distribution: Pressed’s Pack Strategy Expands At Costco

Pressed continues to make progress in expanding its wholesale business, which is rolling out its next grocery-exclusive multi-pack — this time at over 550 Costco locations nationwide — this month.

Analysis: PepsiCo’s Gut Health Play is a Gut Check for CSDs

As the alt-soda category has grown over the past decade, the success of main brands Poppi and Olipop has been largely parallel, with one slight separation: the emphasis on functionality. While Olipop has hewed closer to the core functional roots that stem from its added prebiotic ingredients, Poppi has gradually moved away from them. First, […]

Beverage Investment Warmup on Tap for 2025, Investors Say

Brand-focused investors and deal advisors at the recently completed Beverage Forum conference in California this week offered a series of details that indicate that the outlook is trending positive on the investment front.

Distribution Roundup: Elmhurst Innovates Into Whole Foods; Culture Pop to Target

Plant-based milk brand Elmhurst 1925 is launching its three latest innovations into Whole Foods Market stores across the country; It’s been a big week for probiotic soda brand Culture Pop: along with a $15 million investment, it’s going nationwide with Target.

Bloom Expands in RTD with Prebiotic Soda Launch This Fall

Bloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set to launch at Walmart on Labor Day.