In the dust of the HPP juice trend’s decline, two pioneering brands in the space have closed up shop. Last month, the parent companies of BluePrint and Daily Greens announced the two brands would be discontinued in decisions that now appear to be final.
At Natural Products Expo East 2019, BevNET’s editorial team saw established brands tackle new innovations and new strategies, including Honest Tea’s take on cold brew coffee, Mood33’s new CBD line, DrinkSimple exploring growth through B2B partnerships, and a reshuffling of Great Point Brands’ product portfolio.
Sol-ti founder and CEO Ryne O’Donnell said the company has sent between two and five cease and desist letters to other companies marketing SuperAdes within the past 18 months, and as many as 10 times within the past two years.
At first, suppliers weren’t sure what to make of the deal, with numerous food and beverage companies reserving their comments. Now, after more than a week’s reflection, many have told BevNET and sister site Project NOSH they are excited about the potential sales opportunities the partnership could provide, expressing enthusiasm for how it will maintain or even enhance Whole Foods’ reputation as a launching pad for small brands.
After launching its Green ADE line at select CostCo locations in Texas in January, the new line of flavored lemonades will soon be expanding throughout the country in retail and grocery, with plans to extend into more CostCo regions, Meijer stores in the midwest, and for a a full line launch in the New York City metro area.
The new line expands upon the company’s popular Green Lemonade variety with four additional offerings, each formulated with lemon juice and nutrient-dense algae-based ingredients, including chlorella and spirulina.
The Green Ade line will expand upon the current Green Lemonade flavor for a total of five Green Ade flavor options. In addition, Daily Greens will expand on their already successful existing 12 oz core “green” with three additional “Just” Veggies flavors including “Just Greens,” “Just Carrots™,” and “Just Beets.”
The deal will nearly double the size of Danone’s North America footprint, increasing it from 12 to 22 percent of the company’s total portfolio and align it with several fast-growing brands focused on healthy and sustainable lifestyles.
On the heels of a new $5.5 million round of funding, Daily Greens is set to unveil a new look for its conventional-oriented line of high pressure processed (HPP) green juices and has added a trio of hemp milks to its Half Pint line of 8 oz. blends.
The financing comes 13 months after Earthbound Farms, a subsidiary of food and beverage conglomerate WhiteWave Foods, made an $3 million investment in Daily Greens in exchange for a minority stake in the company.
Similar to Daily Greens’ current offerings, Half Pint is crafted with certified organic and non-GMO greens, fruits, cold-pressed juices and other ingredients that are sourced locally whenever possible.
The verification indicates that Daily Greens™ juices bearing the seal have gone through the U.S.D.A.’s certification process, an assurance that a product has been produced according to guidelines established by the National Organic Standards Board.
AUSTIN, Texas — Daily Greens™, the Austin-based cold-pressed green juice company, announced today that it received the Non-GMO Project Verified seal for its line of products. The verification seal indicates that Daily Greens™ juices bearing the seal have gone through the Non-GMO Project’s verification process which is an assurance that a product has been produced according to consensus-based best practices for GMO avoidance. The core …