If it is passed and signed into law by Gov. Gavin Newsom, as is widely expected to happen within weeks, California Assembly Bill 228 will declare that foods, beverages and cosmetics made with industrial hemp should not be considered as adulterated. Until that occurs, however, brands and retailers in Southern California still face an uncertain existence from day to day.
In 2019, the beverage market saw a veritable flood of CBD-based beverage innovations. Although competition in the space may be tight, CBD beverage leaders are now looking to work together to take the category out of legal limbo and into the mainstream.
As startups race to seize shelf space in the emerging market for hemp-infused products, CBD beverage makers have witnessed an influx of competition using low grade ingredients and mislabeled doses. As the category faces increased scrutiny from not just state and federal regulators, but consumers who are inexperienced with or skeptical of hemp-based products, many beverage brands are prioritizing transparency and education.
Daytrip, the leading cannabis lifestyle brand announced today its expansion into the New York and New Jersey area. After an initial launch in June 2019 across California, Washington, Oregon and Michigan, Daytrip is staking its claim in the metropolitan area as the premier CBD beverage.
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