Molson Coors Beverage Company is getting in on the mixer set with a new strategic partnership with Fever-Tree, taking an 8.5% minority stake in the business and granting the alcohol giant exclusive U.S. commercialization rights to the premium brand beginning February 1.
In this week’s new products roundup, GHOST teams up with the Teenage Mutant Ninja Turtles to create a new “Ooze” flavor, Fever Tree launches a new line of classic cocktail mixers and Joyburst splashes into the hydration scene.
Fever-Tree expands its reach in the U.S. by widening its portfolio of non-carbonated beverages with the acquisition of craft mixer maker Powell and Mahoney.
As the cocktail mixer category sees renewed growth with the rise of at-home alcohol consumption, U.K.-based premium brand Fever-Tree is feeling the buzz. The company reported U.S. revenue growth of 42% on a constant currency basis in the first half of 2021, with on-premise sales rebounding rapidly following last year’s channel shutdown.
Fever-Tree, the world’s leading producer of premium tonics and mixers, has announced its Refreshingly Light Cucumber Tonic is arriving in the U.S. market. A limited edition, Refreshingly Light Cucumber Tonic perfectly captures the essence of summer and complements spirits like gin, vodka, tequila, aperitifs and more, with 43% fewer calories than Fever Tree Tonics.
Fever-Tree, the world’s leading producer of premium tonics and mixers, today announced its Refreshingly Light Cucumber Tonic is arriving in the U.S. market.
Fever-Tree, the world’s leading producer of premium mixers, has announced the launch of Smoky Ginger Ale, Spiced Orange Ginger Ale and a Refreshingly Light version of its Premium Ginger Ale.
In honor of World Malaria Day (Monday, April 22), Fever-Tree Mixers is launching a social media campaign to raise money for the charity Malaria No More. Every time a photo is posted on social media of a glass raised to end malaria, Fever-Tree will give $5 to Malaria No More.
Fever-Tree, the world’s leading producer of premium mixers, has announced the launch of Smoky Ginger Ale, Spiced Orange Ginger Ale and a refreshingly light version of its Premium Ginger Ale.
British premium mixer maker Fever Tree opened a new U.S. headquarters today in Brooklyn, N.Y., taking direct control of all U.S. operations and signifying an increased focus on the North American market.
Forager CMO Moves to Canvas; Giannella Alvarez Goes to Beanitos; Co-Founder Leaves Distill Ventures; Sol-ti’s O’Donnell Steps Down; Fever Tree Grows Board
SAN RAMON, Calif., Sept. 5, 2012 /PRNewswire/ — Fever-Tree, the world’s first premium line of mixers, announces the addition of Naturally Light Ginger Beer and Sparkling Lemon to its internationally recognized portfolio. Imported by Brands of Britain, LLC, based in San Ramon, California, both mixers are now nationally available at select bars, restaurants and retail […]
