Brand News
May 16, 2025Last Updated May 16, 2025New Products: Vitaminwater Refreshes, Campari Goes NA, and Summer Sippers ArriveThe warm weather is here and summer is on the horizon, and with it comes new refreshing sippers from brands like Milo’s, Jordan’s Skinny Mixes and The Ryl…
Aug 3, 2018Last Updated Aug 3, 2018League Leaders: BodyArmor, Vitamin Water Take Divergent Paths in MarketingIn steering their respective brands through the modern marketing landscape, better-for-you sports drinks BodyArmor, an independent brand, and Vitamin Water…
Sep 15, 2017Last Updated Sep 19, 2017Taste Radio Ep. 75: Grandy Oats’ Founders on Why Authenticity Matters; The Evolution of Plant-Based “Meat”Taste Radio Ep. 75 features an interview with Aaron Anker and Nat Peirce, who are the co-founders of organic granola maker Grandy Oats. We also explore the…
Feb 10, 2017Last Updated Nov 22, 2017BevNET Podcast Ep. 44: BodyArmor/Vitaminwater Co-Founder: “We’re Not Here for Bronze Medals. It’s Gold or Nothing.”Mike Repole, the co-founder of BodyArmor, is unsatisfied. Why? Because BodyArmor, despite its impressive growth in recent years, is not the world’s top-selling…
Mar 16, 2015Vitaminwater Launches Project HustleBeginning March 12 through April 30, applicants can submit their business idea at www.projecthustle.com .
Apr 9, 2014Last Updated Sep 9, 2015Vitaminwater Releases Latest Energy IterationYears after the release and eventual discontinuation of vitaminenergy and complementing its still-available tropical citrus flavor titled “energy,”…Jun 14, 2012Last Updated Jun 14, 2012Jessie J and Glacéau Vitaminwater Team up to Create Interactive Online Video GameGlacéau Vitaminwater Adds Heart to the Olympic Games with the Help of Jessie J LONDON–(BUSINESS WIRE)–As an official worldwide partner of the London 2012…Mar 16, 2010connect with the newest variety of vitaminwaterwhitestone, ny (march 2010) — start updating your Facebook status.vitaminwater connect, the new variety designed and chosen by vitaminwater Facebook fans, is…Jun 15, 2004News from Energy Multi-Vitamin Enhanced Water Co.For immediate release Contact: Raymond Jaquez (631) 436-4400 @@img1 NEW YORK – A new line of low-carb, vitamin-rich, additive-free waters has taken New York…