Brand News
Jun 19, 2025BevNET Live: Leadership Lessons From Yerba Madre CEO Ben MandIn this video from BevNET Live Summer, Yerba Madre CEO Ben Mand spoke about his leadership strategy and why every business requires a different approach.
Jun 16, 2025Yerba Madre Strikes Several Pro Soccer Sponsorship DealsIn its first major marketing announcement since rebranding from Guayakí to Yerba Madre, the California-based brand is tripling down on sports partnerships, via…
Jun 12, 2025BevNET Live Day 1: Leadership Lessons & Collective InvestingAt BevNET Live Summer Day 1, entrepreneurs and stakeholders tackled leadership amid transformation, what CPG investors are looking for in brands and the…
May 1, 2025Last Updated May 9, 2025One Mother of a Rebrand: Guayakí Becomes Yerba MadreGuayakí this morning debuted a full rebrand under a new name: Yerba Madre. According to the company, the name – which means “Mother Herb” – is intended to be…
Apr 21, 2025Last Updated Apr 21, 2025Mateína Moves Away From Sugar As RTDs Take Focus; “It’s A Big Advantage”Canadian brand Mateína is rolling out a complete revamp of its 12 oz. ready-to-drink line launched last year that drops all sugar, a move founder/CEO Nicolas…
Mar 6, 2025Last Updated Mar 6, 2025Expo West: Guayakí, Mateína Lead Mate Movement; Unity Wellness Finds Calm; Melting Forest, Eclipse Foods UpdatesOur reporters recap the latest news from Natural Products Expo West 2025, including a yerba mate renaissance, a shift in strategy from Unity Wellness, plus…
Feb 24, 2025Last Updated Feb 28, 2025Más+ by Messi Joins Inter Miami CF Team of Star SponsorsInter Miami’s fast-growing family of beverage partners includes Splendor, Flow, Celsius, 100 Coconuts, Ketel One and now Más+ by Messi.
Jan 15, 2025Last Updated Jan 17, 2025Distribution: Guayakí Completes Transition to Third-Party ModelGuayakí Yerba Mate is once again embracing DSD distribution, announcing this week that it has completed a transition from self-distribution to “a predominantly…
Jan 24, 2023Last Updated Jan 24, 2023Guayaki Raises $75M, SEC Filing ShowsYerba mate company Guayaki has raised $75 million in a funding round, according to a January 13 SEC filing by the company. The filing reflects over half of the…
Jun 22, 2021Last Updated Jun 22, 2021Cleaning Up: Yerba Mate Breaks Out as Natural Energy RisesWhen Guayaki launched in 1996, it sought to educate mainstream consumers about the clean and natural benefits of plant-based energy with its line of yerba mate…
Oct 31, 2019Last Updated Nov 4, 2019Guayakí Self-Distribution Model Rolls OnAs outlined by co-founder David Karr, Guayaki eventual goal is complete self-distribution, to which the brand is over halfway there with approximately 10,000…
Jan 12, 2018Outside Investment Fuels Vertical Growth at GuayakiGuayaki co-founder David Karr emphasized that new investment from Sonoma Brands will allow the company to continue operating independently while supporting and…
Aug 15, 2012Last Updated Sep 9, 2015Sparkling Growth: 6 Questions with David Karr of GuayakiAlthough its co-founder said that Guayaki isn’t one of those brands trying to get into Target, with the launch of its new sparkling drink line, the yerba mate…May 16, 2012Guayaki Introduces Sparkling Yerba Mate BeveragesNew Line in Rexam 12 oz. SLEEK® Cans Brings Unique Energizing Ingredient to a Broader Range of Consumers CHICAGO, May 16, 2012 /PRNewswire/ — Yerba Mate, the…