After watching cold-pressed juice establish a place for itself in the tastemaker markets of New York and Los Angeles, Midwest Juicery is looking to reinvigorate the category in its own backyard. Also, ShineWater and Remedy Organic expand their Northeast presence, Hella Cocktail Co. partners with Rainforest, and Mineragua enters select Whole Foods doors.
Hella Cocktail Co. has raised $5 million in a Series A funding round, fully backed by premium spirits brand Uncle Nearest, the company announced today. Founded in 2012 by CEO Jomaree Pinkard, CMO Eddie Simeon, and COO Tobin Ludwing, New York-based Hella produces a variety of cocktail bitters and mixers, as well as a ready-to-drink Bitters & Soda line.
This week during BevNET & NOSH Virtually Live, several food and beverage brands had the opportunity to showcase their companies in a virtual Brand Showcase room, where they could interact with attendees and exchange contact information. But Jomaree Pinkard, co-founder and CEO of Hella Cocktail Co., saw an opportunity to use the online platform to get a vital message out to the industry.
BevNET managing editor Martin Caballero spoke with two of Hella Cocktail Co.’s three co-founders — Jomaree Pinkard and Eddie Simeon — to discuss how the company is exploring its role in the current market environment and adapting to conditions on the ground.
New York City-based Hella Cocktail Co., a craft manufacturer of premium nonalcoholic mixers and bitters, presents their newest product to the SFA market and beyond: Hella Bitters & Soda.
Presented with the opportunity to expand their platforms with products that align with a variety of current trends, the likes of Hella Cocktail Co. and Bitter Love are working to establish sparkling bitters as a new segment of the RTD market.
At the 2018 Winter Fancy Food Show held earlier this week in San Francisco, BevNET caught up with Hella co-founder Jomaree Pinkard about how the brand has balanced its dedication to craft bitters with its evolution over the past year into a more comprehensive cocktail company that offers a range of mixer and syrup products.
