Planet OAT

In a statement, Pepsi pointed to (where else) social media as the product’s inspiration: according to the brand, searches for cold prep oats have risen nearly 50% on TikTok year-over-year

This week’s gallery includes a fashionable energy line from podcaster Alex Cooper’s Unwell Beverages, the return of a fan-favorite flavor for a classic soda brand, and the latest innovations in plant-based milk alternatives.

While Oatly is currently front and center in oat milk, it is facing an increased competition as brands including Quaker Oats, HP Hood, Silk, Califia Farms, Happy Planet, MALK, Elmhurst Milked, Rise Brewing Co., and Mooala all showcased their respective innovations at Expo West.