Huxley

This week, natural energy drink Huxley lands its first national brick-and-mortar retail partner, while Dutch Bros. expands its RTDs.

Mockly and Huxley? Sounds like they could be related, and in a way, they are: both the drinks in this week’s reviews roundup are sporting freshly revamped branding.

Cranberry is the holiday flavor popping up in seasonal varieties from drink makers like Gorgie, Halfday, Unwell and Cann.

Natural energy drink Huxley is unveiling a revamped visual identity to better communicate its positioning as a moderately caffeinated, hydration-focused option in the increasingly competitive category.

At this year’s Expo West, we caught up with fast-rising energy drink brand Huxley and functional sparkling water Heywell to talk about recent investments, plus got a first look at new products from Be Amazing and Violife.