Hydro Durance

Optimum Nutrition has revamped the packaging of its RTD energy drink Amin.O Energy as the company invests in bringing the product to wider distribution.

OPTIMUM NUTRITION, the world leader in sports nutrition, has announced an agreement with Speedway LLC (Speedway), one of the nation’s largest company owned and operated convenience store chains, for full distribution of its award-winning ESSENTIAL AMIN.O. ENERGY PLUS ELECTROLYTES SPARKLING HYDRATION DRINK.

This week, OPTIMUM NUTRITION (“ON”) releases a new, portable protein drink, available exclusively at GNC retailers. GOLD STANDARD 100% WHEY Protein drink delivers 24 grams of protein from 100% whey protein concentrate, 5.5 grams of naturally-occurring BCAAs and is free of artificial growth hormones.

Glanbia Performance Nutrition, the world leader in sports nutrition and parent of powerhouse brand OPTIMUM NUTRITION has announced an agreement with Kalil Bottling Company to distribute ESSENTIAL AMIN.O. ENERGY PLUS ELECTROLYTES Sparkling Hydration Drink, expanding availability of the lightly carbonated, grab-and-go beverage for anytime energy.

Glanbia Performance Nutrition, a subsidiary of Ireland-based ingredient supplier Glanbia, PLC, is seeking to energize its CPG business with several new lines of ready-to-drink performance beverages and protein snacks, set to launch under a variety of brand names in the coming months.

Protein Water will arrive on shelves nationwide by mid-April and is available where Optimum Nutrition products are sold, including specialty sports nutrition retailers, gyms and online.

The latest ready to drink innovation from ABB Performance is Hydro Durance™ – the hydrating carbohydrate energy drink with amino acid muscle support. Aurora, IL, November 03, 2011 –(PR.com)— ABB’s newest performance beverage is formulated to provide active adults with sustained energy and hydration support while helping to protect muscle tissue from excessive breakdown during […]

ON TOP Carl Sweat of FRS discussed ways to help beverage companies grow at BevNET Live on Monday. Link On Tuesday, it was Honest Tea's TEA-E-O Seth Goldman's turn. Link SAVE THE DATE: BevNET Live Summer 11, June 6 & 7, 2011 at the Sheraton Tower NYC. Program details coming soon. ON THE SHELVES Blue […]

ON TOP BevNET interviewed Rob Ehrlich, founder of Rob’s Really Good. Erlich spoke about getting his brand into schools by canning the beverages and new company developments. Link Boards can be an asset — if they’re formed right and there’s good communication. And Brad Barnhorn, Mark Rampolla, and John Burns will discuss the best ways […]