Jay Street Coffee: Coffee Shot - Unsweetened Black

Jay Street Coffee, the coffee brand marketed by Japanese tea giant Ito En, has added a potent 6.4 oz. “Coffee Shot” to its line-up. It’s pure unadulterated coffee and made with only two ingredients: water and coffee. Ito En has done a superb job of creating a product that is full of flavor, with a bold-bodied coffee that is smooth from start to finish. Aside from being a nice alternative to Ito En’s tea-based shots, we think that this is a great showcase for the company's ability to also be a high quality coffee contender. And, of course, it packs a punch of caffeine to the tune of 150 mg per can. Visually, the product is vibrant and polished, with the white distressed lettering of the Jay Street Coffee logo popping nicely against the brown backdrop. It certainly looks the part of a serious coffee product, and it’s appealing to the senses. All in all, we really like the positioning and execution of Jay Street Coffee Shot. Hopefully it’s a sign of things to come from the brand.