Mistic Zotics (Discontinued)

The beverage company is set to release over 35 new SKUs across core brands like Dr Pepper, Snapple and GHOST.

On its drive to win in the better-for-you energy drink market, Accelerator Active Energy has hit a number of speed bumps. But today, under the stewardship of founder Lance Collins, the brand is revving the engine and setting off for growth.

Keurig Dr Pepper (KDP) announced $7 billion in new investment and offered nervous investors a confident appraisal of its much-scruitinized plan to separate its coffee and refreshment beverage businesses during a conference on Monday.

Having acquired a majority stake in Bloom last month, C4-maker Nutrabolt is now armed with two distinct, cross-category RTD brands, and is ready to nudge the throttle forward in 2026, as we heard last week at NACS.

Activist investor Starboard Value has taken a sizable share in the soft drink giant, building its stake in the weeks since the $18 billion acquisition of the global coffee conglomerate was announced on August 25.

A year-and-a-half after bringing cereal to the table, lifestyle CPG brand Ghost is again partnering with General Mills for a line of protein bars launching this month.

Halifax-based Cove Soda has signed an exclusive agreement with Keurig Dr Pepper (KDP) Canada to lead national sales, distribution and omni-marketing execution for its line of probiotic sodas in 12 oz. cans.

Nutrabolt has taken a majority stake in Bloom Nutrition, positioning the parent company as a major platform across wellness CPG categories, including energy drinks and powdered supplements.

KDP is acquiring JDE Peet’s in an $18 billion deal and will divide its coffee segment from its refreshment beverages into two companies.

Emerging from the soda shop channel frequented by Utah’s Mormon plurality, the dirty soda trend became a social media sensation thanks in no small part to the vibrant colors of the drinks and Gen Z’s thirst for customizable beverage options.

It’s been a hot and humid July, but beverage brands have some new refreshments for August. In this week’s new products gallery, we look at some hemp THC beverage extensions and new watermelon soda and WTRMLN WTR flavors.

Keurig Dr Pepper’s (KDP) U.S. beverage portfolio helped the company stick the landing for the first half of 2025, announcing total net sales up 6.1% to $4.2 billion in its Q2 earnings report this morning.

Higher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday, according to an analysis of NielsenIQ data by Goldman Sachs.

Keurig Dr Pepper (KDP) has acquired drink mix manufacturer Dyla Brands, which produces Stur and a growing portfolio of co-branded liquid and powder mixes, the company announced during its earnings call this morning.