As it works to wean itself off of the combustible tobacco products that made it a multi-billion dollar behemoth, British American Tobacco (BAT), the 123-year-old multinational nicotine producer, has been placing bets on the better-for-you, functional food and beverage sector
More Labs, the parent company of hangover shot brand Morning Recovery, announced this week it has raised $10 million in a Series B funding round. The round was led by Btomorrow Ventures, an investment arm of British American Tobacco (BAT), owner of cigarette brands like Camel, American Spirit and Newport.
Gen.G, the global esports organization connecting the best gamers in the United States and Asia, and More Labs, the science-backed brand behind the hangover cure Morning Recovery, will partner to help Gen.G’s CS:GO team in the areas of player focus and performance.
More Labs (www.morelabs.com), the science-backed brand behind the liver-boosting shot, Morning Recovery, launches a new product, Liquid Focus, this week. Their newest biohacking beverage or “productivity drink” uses clinically-proven ingredients to help sharpen the mind, provide steady energy, and ease stress.
More Labs (www.morelabs.com), the science-backed brand behind Morning Recovery, is launching its third product, Liquid Focus, and announcing its 2020 product lineup at Expo West in March.
After a successful test in a handful of CVS stores in the Northeast, Morning Recovery is now expanding to a nationwide 2,000 store program launching December first. This brings the total store count across all channels to over 5,000 in the United States.
The industry vet, who previously held positions at Jones Soda Co, Starbucks and Stumptown, told BevNET he connected with More Labs CEO and co-founder Sisun Lee last year and joined the company as a retail sales advisor to its board last March.
Validated by the smash success of their first product and an $8 million Series A round in April 2018, the parent company behind liver-boosting supplement Morning Recovery — led by ex-Tesla engineer Sisun Lee and his research partners at USC — is rebranding to More Labs.
