Brand News
Jun 4, 2025Can A ‘Big Tobacco’ Giant Be the New Face of Better-For-You Beverages?As it works to wean itself off of the combustible tobacco products that made it a multi-billion dollar behemoth, British American Tobacco (BAT), the…
Oct 13, 2021Last Updated Oct 13, 2021Morning Recovery Parent Co. More Labs Closes $10M Series BMore Labs, the parent company of hangover shot brand Morning Recovery, announced this week it has raised $10 million in a Series B funding round. The round was…Apr 6, 2020More Labs Announces Partnership With Esports Organization Gen.GGen.G, the global esports organization connecting the best gamers in the United States and Asia, and More Labs, the science-backed brand behind the hangover…Feb 28, 2020Last Updated Feb 28, 2020More Labs Launches Liquid FocusMore Labs ( www.morelabs.com ), the science-backed brand behind the liver-boosting shot, Morning Recovery, launches a new product, Liquid Focus, this week.…Feb 17, 2020More Labs Announces 2020 Product Lineup at Expo WestMore Labs ( www.morelabs.com ), the science-backed brand behind Morning Recovery, is launching its third product, Liquid Focus, and announcing its 2020 product…Nov 21, 2019More Labs Expands to 2,000 CVS Pharmacy Stores NationwideAfter a successful test in a handful of CVS stores in the Northeast, Morning Recovery is now expanding to a nationwide 2,000 store program launching December…
Jun 10, 2019Last Updated Jun 7, 2019People Moves: Brew Dr. VP of Sales Moves to More Labs as Head of RetailThe industry vet, who previously held positions at Jones Soda Co, Starbucks and Stumptown, told BevNET he connected with More Labs CEO and co-founder Sisun Lee…Mar 4, 2019Last Updated Mar 4, 2019Morning Recovery Creators Announce Launch of More Labs and Product RelaunchValidated by the smash success of their first product and an $8 million Series A round in April 2018, the parent company behind liver-boosting supplement…