Brand News
Feb 6, 2024Convenience Cocktails: Pernod-Ricard Goes Deeper In RTS/RTDPernod-Ricard is launching a slew of ready-to-serve (RTS) including two new Absolut Vodka varieties, Mojito and Raspberry Lemonade, and a line of Malibu Rum…
May 17, 2022Marketing: Feel The Power of Cranberries, Ocean Spray Tells ConsumersThe 92-year-old, Massachusetts-based cranberry producer announced the launch of a new marketing campaign this week, called “What will you do with all that…Apr 7, 2021Ocean Spray Appoints Chief Commercial Officer, USA and Chief Human Resources OfficerLakeville, Mass. — Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, announced today it has named two new…
Jun 17, 2020Last Updated Jun 18, 2020Ocean Spray Launches CBD Beverage Line CarryOnMassachusetts-based Ocean Spray Cranberries is aiming to meet the growing demand for relaxation beverages with CarryOn, a new line of hemp-infused sparkling…
Apr 10, 2020Last Updated Apr 13, 2020Brands Give Back Roundup: Liquid Death Supports Bands and Bartenders, Ocean Spray Announces RaisesAs the COVID-19 pandemic continues to disrupt daily life, food and beverage brands are continuing to launch new initiatives to give back and support those in…Jan 14, 2020Ocean Spray Launches Brew, a Superfruit Juice with Cold Brew CoffeeOcean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, today introduces Ocean Spray Brew, a first-of-its kind…
Nov 26, 2019In the Courtroom: Coca-Cola Goes to Trial with Hansen FamilyCoca-Cola Goes to Trial with Hansen Family; White Claw and Coke Fight Over ‘Surge’ Name; Vitamin Shoppe Files Trademark Suit Against PLNT; PepsiCo Owes $2.65…Oct 24, 2019Last Updated Oct 24, 2019Ocean Spray Partners with Plug and PlayOcean Spray Cranberries Inc., a cooperative of more than 700 farmer families, has officially partnered with Plug and Play, the largest global innovation…
Oct 3, 2017Last Updated Oct 13, 2017People Moves: Brew Dr. Brings On New TalentBrew Dr. brings on talent from Stumptown; Ocean Spray Cranberries makes new executive position announcements; Scott Lewis leaves VEB for Evolution Fresh; Tom…
Aug 28, 2017Last Updated Dec 29, 2017Ocean Spray Relaunches PactInitially launched in 2014 through a distribution partnership with PepsiCo, the original Pact beverages were marketed to consumers as a cleanse drink. The new…
Oct 13, 2014Ocean Spray Launches Functional Water With Cranberry ExtractPACt™ cranberry extract water from Ocean Spray® contains PACs, or proanthocyanidins – powerful elements found deep inside cranberries, to help cleanse and…