Pernod-Ricard is launching a slew of ready-to-serve (RTS) including two new Absolut Vodka varieties, Mojito and Raspberry Lemonade, and a line of Malibu Rum cocktails as it it positions towards convenience-oriented social drinking.
The 92-year-old, Massachusetts-based cranberry producer announced the launch of a new marketing campaign this week, called “What will you do with all that Power?”; Also, Essentia extends its ‘Stop for Nothing’ campaign and Annie Agar joins Rowdy Energy.
Lakeville, Mass. — Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, announced today it has named two new officers to its senior leadership team. Monisha Dabek has joined Ocean Spray as the company’s new Chief Commercial Officer, USA, and Sarah Evans has joined as the new Chief Human Resources […]
Massachusetts-based Ocean Spray Cranberries is aiming to meet the growing demand for relaxation beverages with CarryOn, a new line of hemp-infused sparkling waters which launched this month in a pilot run. The new line features two varieties: Descend, a blueberry flavor containing L-Theanine and 20 mg of CBD, and Elevate, a grapefruit flavor containing choline and 10 mg of CBD.
As the COVID-19 pandemic continues to disrupt daily life, food and beverage brands are continuing to launch new initiatives to give back and support those in need during the crisis. In this roundup, we look at several brands finding new ways to support musicians, food pantries and their own employees.
Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, today introduces Ocean Spray Brew, a first-of-its kind hybrid drink made with real fruit juice and cold brew coffee.
Coca-Cola Goes to Trial with Hansen Family; White Claw and Coke Fight Over ‘Surge’ Name; Vitamin Shoppe Files Trademark Suit Against PLNT; PepsiCo Owes $2.65 Million to Iowa Bottling Company; Ocean Spray May Pay $5.4 Million in Class Action
Ocean Spray Cranberries Inc., a cooperative of more than 700 farmer families, has officially partnered with Plug and Play, the largest global innovation platform for industry accelerators.
Brew Dr. brings on talent from Stumptown; Ocean Spray Cranberries makes new executive position announcements; Scott Lewis leaves VEB for Evolution Fresh; Tom Friscia goes from energy drinks to juice; Welch’s announces new president for U.S. division; Cahillane takes Kellogg’s CEO position; Improper Goods nabs Pok Pol Som operations manager for VP position.
Initially launched in 2014 through a distribution partnership with PepsiCo, the original Pact beverages were marketed to consumers as a cleanse drink. The new 16 oz. bottles feature cleaner-looking packaging that highlight the beverage’s low-calorie count and emphasize its fruit content.
PACt™ cranberry extract water from Ocean Spray® contains PACs, or proanthocyanidins – powerful elements found deep inside cranberries, to help cleanse and purify your body better than water alone.
