Muscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the brand from strictly gym fuel to “protein for all.”
There’s no lack of new beverage launches this week, with a range of seasonal releases, LTOs and permanent roster additions by Pop & Bottle, Unwell, RYZE, AMASS, Mingle Mocktails, High Brew, Laird Superfood, Saint James Iced Tea and many more.
Celsius is blossoming in its role as the “energy category captain” for PepsiCo, as the combined portfolio of Celsius, Alani Nu and Rockstar drove triple-digit increases in revenue and adjusted EBITDA in Q1 2026.
Zero-proof cocktail brand MEDASE is rolling out a summer-long, tour-style campaign, dubbed “64 Medase Moments,” aimed at connecting with consumers through curated gatherings and community-driven celebrations.
This week’s new products gallery features new releases from Bulletproof, Vive and Gorilla Mind that promise a mental boost, Amra’s new colostrum soda, plus summer-ready releases from OLIPOP and Red Bull.
Starbucks has enlisted chef and television personality Kristen Kish to promote its newly released at-home Sweet Cream Enhancers, available in Vanilla, Brown Sugar and White Chocolate Macadamia flavors.
The biggest name in sports drinks is changing its playbook.
In this week’s new products gallery, a trio of hemp brands showcase their 10mg innovations, Bucked Up jumps into hydration (and lower caffeine) and Monster’s female-focused FLRT debuts.
Last year, Blue Cloud’s bev-alc crossover portfolio of Hard MTN Dew and Lipton Hard Iced Tea grew revenue 30%, as the new business model takes hold.
Non-alcoholic beverage sales decelerated in the two-week period ending March 7, 2026, with weaker volume growth and pricing action leaving retail sales “healthy” but slowing, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
As the worlds of health and beauty continue to converge, modern soda darling Poppi has partnered with skincare brand Bubble to launch a co-branded line of Talk Back Lip Serums exclusively available at Walmart.
PepsiCo is entering a new phase as longtime executive Daniel Grubbs announced his departure this week after a decade spent managing the company’s venture portfolio.
PepsiCo and Walmart are facing another lawsuit over alleged price fixing as two North Dakota retailers are suing the companies following the unsealing of documents from a dismissed Federal Trade Commission (FTC) lawsuit last year.
Beverage brands like Poppi and Liquid I.V are going big with celebrity-laden advertisements in anticipation of this weekend’s Super Bowl.
