Diet Pepsi Jazz

by PepsiCo

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PepsiCo Elects Darren Walker to Board of Directors

Mr. Walker, 56, currently serves as President of the Ford Foundation, the second largest private foundation in the United States, and also chairs the United States National Advisory Board on Impact Investing.

BevNET Podcast Ep. 20: Can Nostalgia Nudge The Needle? (Or, Could Crystal Pepsi Change Your Life?)

The return of Crystal Pepsi came with a few updated graphics, but it’s clear that PepsiCo is aiming for nostalgic appeal. In this podcast, we discuss what, if any, impact retro and throwback products and packaging might have for a brand. We also examine similar attempts of reviving dated imagery and discontinued products by companies seeking a sentimental response.

Press Clips: PepsiCo’s Stubborn on Soda; BevCos Dot Inc. 5000

Earlier this month, PepsiCo introduced a new packaged format for its Stubborn line of craft sodas. Scott Finlow, vice president of innovation and insights for global foodservice at PepsiCo said that the company views craft beverages as an important part of the company’s future, telling Fortune that “Craft is not a fad. It is here to stay.”

Pepsi Announces Limited-Time Return of Crystal Pepsi

Beginning July 11 in Canada and August 8 in the U.S., 20-ounce bottles of Crystal Pepsi will be available for purchase at major retailers for a suggested retail price of $1.79.

AMP Energy and Twitch Announce Gaming Partnership

The program features a national fan and broadcaster sweepstakes, a new website, limited-edition gear and co-branded AMP Energy + Twitch cans, marking the first time the iconic Twitch logo has ever been used on any non-gaming retail product.

Pepsi Announces Components of Global #PepsiMoji Campaign

Using the proprietary designs, depicting both globally relevant and locally significant imagery, the immersive campaign connects cola lovers around the world through a shared language that is uniquely and definably Pepsi and is brought to life in a variety of elements.

Pepsi Expands Global PepsiMoji Campaign with All New Emoji Collection

Beginning in late-April, Pepsi, Diet Pepsi and Pepsi MAX in the U.S. will feature a variety of PepsiMoji designs on 20- ounce bottles, select bottle multi-packs and fountain cups for fans to share with one another.


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