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Mtn Dew Label Series Brings Two New Unique Premium Beverages

Following the success of Mtn Dew Black Label last year, DEW is creating the Mtn Dew Label Series – a line of premium sodas from DEW with crafted unique flavors and herbal and citrus bitters.

Pepsi And Aquafina Hit Home Runs For Baseball Fans On Opening Day

Pepsi and Aquafina unveiled their plans for the 2017 baseball season, centered around home openers in Chicago and New York, along with nine other teams throughout the year. The announcement reflects PepsiCo’s longstanding commitment to baseball as it continues to reach new heights with franchised team sponsorships.

Press Clips: The Top Funded Beverage Startups by State

The most well-funded food and beverage start-ups by state include big names, Essentia signs Periscope as its first creative AOR, PepsiCo pulls 12-packs and 2 liter bottles from Philadelphia, and Forbes lists its top female leaders in food.

Chris Lansing Departs PepsiCo Amid Management Shuffle

Lansing’s departure was followed by other changes in PepsiCo’s warehouse team — covering items like Tropicana, Gatorade, and other key direct-shipped products — which had taken over the sales responsibilities for the Naked team in 2015.

PepsiCo Announces IZZE FUSIONS Line

Fizzy bubbles, sparkling water and a fusion of natural fruit juices come together in PepsiCo’s new beverage IZZE FUSIONS. The “sorta juice, sorta soda, sorta sparkling water” is now available from coast to coast in three delicious flavors – Orange Mango, Lemon Lime and Strawberry Melon. IZZE FUSIONS is 60 calories per 12-ounce can and has no artificial sweeteners or artificial flavors.

Press Clips: U.S. Congressmen Target Non-Dairy “Milks”

U.S. Congressmen lobby the FDA to ban use of the term “milk” for non-dairy products, Pepsi’s CEO joins President-elect Trump’s economic advisory council and a Philadelphia judge upholds the city’s controversial “Soda Tax.”

PepsiCo to Launch Premium Water Brand LIFEWTR

PepsiCo will compete with Coca-Cola’s Smartwater as it prepares to launch LIFEWTR in February, a new premium bottled water focused on artistic labeling and a pH balanced, electrolyte-infused product.

Whipstitch Capital Advised KeVita on PepsiCo Sale

Burlington, MA, November 22, 2016 – Earlier today, PepsiCo announced that it is acquiring healthy beverage company KeVita, Inc. “This transaction never would have happened without Whipstitch Capital’s Michael Burgmaier and Nick McCoy, who have been working directly with KeVita since 2011. The pair made the initial introduction to Pepsi, structured and negotiated KeVita’s 2013 transaction […]

KeVita/PepsiCo Deal on Track

Sources have confirmed that a deal for PepsiCo to acquire KeVita is nearing the end stages, with the larger company paying between $400 and $500 million for the brand.

CSPI Sues PepsiCo Over Marketing of Naked Juice

CSPI faults PepsiCo with misrepresenting some Naked products, including the brand’s “Kale Blazer,” by claiming that they “predominantly consist of high-value ingredients,” but in actuality are mostly comprised of orange and apple juice.

PepsiCo Extends Funding for Senomyx Natural Sweet Taste Program

Under the amended and restated agreement, Senomyx granted PepsiCo non-exclusive rights to natural sweeteners and natural flavor ingredients discovered, developed and selected under the collaboration for use in all non-alcoholic beverage categories


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