ON TOP The American Beverage Association denounced new NYC subway ads that are intended to raise awareness of sodas’ nutritional content as “misleading.” Link Vibranz Kombucha, the first raw kombucha brand to return to Whole Foods Shelves, was reviewed by BevNET. Link ON THE SHELVES The Chill Group, Inc has launched Just Chill, a natural […]
PURCHASE, N.Y., July 19 /PRNewswire/ — In a multimedia marketing campaign that launches today, Pepsi MAX boldly invites American consumers to taste for themselves that when it comes to maximum taste and zero calories, Pepsi MAX conquers the competition. That's the message in a remake of the iconic "Diner" commercial that aired during Super Bowl […]
PURCHASE, NY – JULY 1, 2010 – The Pepsi Refresh Project, a more than $20 million initiative designed by Pepsi to fund good ideas, big and small, that help refresh our world, is pledging $1.3 million to fund ideas to support communities in the Gulf States. The Pepsi Refresh Project: Do Good for the Gulf […]
ON TOP New CEO for Red Bull North America – Stefan Kozak, the head of Red Bull's operations in Latin America and in Canada, has been named as the new CEO of Red Bull North America. Link Vita Coco founder and CEO Michael Kirban said his company will continue to operate much as it has, […]
PURCHASE, N.Y., June 4 /PRNewswire/ — PepsiCo today launched an innovation incubator program called PepsiCo10, an open call for promising start-ups in media, communications and technology. In this unprecedented initiative, PepsiCo will select up to 10 aspiring entrepreneurial groups, match them with industry mentors, and join with them to activate pilot programs with PepsiCo brands. […]
CHICAGO, June 1 /PRNewswire/ — To extend availability of its G Series Pro line in the premium sports performance channel, The Gatorade Company, a division of PepsiCo (NYSE: PEP) established a partnership with Dick's Sporting Goods (NYSE: DKS). Dick's Sporting Goods, the premier, national sporting goods retailer with more than 424 stores throughout the U.S., […]
PITTSBURGH, PA, May 04, 2010 (MARKETWIRE via COMTEX) — GNC, the nation’s premier specialist retailer of sports nutrition products for elite athletes and serious fitness enthusiasts, is the platform for the exclusive retail launch of The Gatorade Company’s G Series Pro — designed to meet the needs of professional and aspiring professional athletes. Only available […]
PURCHASE, N.Y., April 23 /PRNewswire-FirstCall/ — Pepsi today announced the latest round of Pepsi Refresh Project Grant recipients, who have been collectively awarded $1.3 million. The Pepsi Refresh Project, a ground-breaking initiative designed to fund good ideas, big and small, that help refresh our world, will award more than $20 million in 2010 to the […]
PURCHASE, N.Y., April 20 /PRNewswire-FirstCall/ — PepsiCo’s Mountain Dew is once again tapping the collective intelligence of its most passionate consumers to help write a new chapter in the beverage’s history and elevate the premier lifestyle brand to new heights. Beginning today, Mountain Dew will launch nationwide three new DEW flavor innovations – Mountain Dew® […]
ON TOP EU opinion could nudge stevia in the U.S. – An opinion published Wednesday by the European Food Safety Agency could have a ripple effect on U.S. food and beverage products, stevia production insiders report. Link Video: Visit with Matt Seiler of Maine Root – Organic soda entrepreneur Matt Seiler stopped by the BevNET.com […]
SOMERS, N.Y. and CHICAGO, Ill., April 9 /PRNewswire-FirstCall/ — Pepsi Beverages Company (PBC), a division of PepsiCo, Inc. (NYSE:PEP), and Tampico Beverages, Inc. today announced an agreement to distribute TAMPICO PLUS® fruit-flavored beverage products via PepsiCo’s direct store delivery system in select U.S. markets. Financial terms of the distribution agreement were not disclosed. The addition […]
ON TOP The Coca-Cola Co., Inc. announced that Brian P. Kelley has been appointed to lead the integration of The Coca-Cola Company’s and Coca-Cola Enterprises’ North American operations. Kelley currently serves as president and general manager, still beverages and supply chain, Coca-Cola North America. Link From Beverage Spectrum Magazine: Bottled Water Still Effervescent – Many […]
CHICAGO, March 23 /PRNewswire/ — In the next stage of its evolution from sports drink to sports performance innovator, The Gatorade Company, a division of PepsiCo (NYSE: PEP), will launch G Series Pro – a new variant of its recently launched G Series – through a distribution alliance with GNC, the nation’s premier specialist retailer […]
BRONX, N.Y., March 22 /PRNewswire-FirstCall/ — PepsiCo (NYSE: PEP), the world’s second-largest food and beverage company, today announced new global goals in the areas of nutrition, the environment, and workplace practices at its investor conference here at the Legends Suite Club in Yankee Stadium. The goals are designed to advance PepsiCo’s commitment to deliver sustainable […]
