The Flow: NYC: No Sodas With Food Stamps; Get Expo East Guide


  • It has been widely reported in the media that New York City and state health departments want the federal government to provide a waiver that would let them bar the use of food stamps to buy sodas and other sugary drinks. Link
  • ZUN founder Brian Stearns recently spoke with BevNET about the current state of the company and its new developments. Link
  • Download BevNET’s Expo East show planner for a list of beverage companies that will be exhibiting at the event. Link
  • Adina For Life unveiled its new zero-calorie Adina Holistics beverages at NACS 2010. Link


  • The FRS Company has redesigned its packaging for its line of Healthy Energy beverages. Link


  • Celsius is now working with Coast Brands to expand its distribution network. This means the product will be available in more outlets through California, Arizona and Nevada. Link
  • Thomas Kemper Soda has entered new distribution agreements in the Pacific Northwest. The company will work with Anheuser-Busch wholesalers K&L Distributors in Seattle and Crown Distributing in NW Washington, Marine View Beverage in Tacoma/Olympia and Stein Distributing in Vancouver. Oregon distribution will include Anheuser-Busch wholesalers Morgan Distributing in Portland and Western Beverage across the rest of the state. Link
  • Leading Brands Inc. has launched its full line of Pure beverages across Canada and the U.S. West Coast in Washington, Oregon and California. Link
  • drank has signed a distribution agreement with FARE Distributors, LLC to distribute product in Greenville, Cherokee, Spartanburg, Union, Laurens, Anderson, Oconee and Pickens, South Carolina. Link


  • Coke’s new product, Sokenbicha, will give the company an opportunity to attract a different kind of consumer – particularly one looking for healthier beverage alternatives according to a blog posting on Link


  • Neuro Drinks is sponsoring the event, Justin Timberlake and Friends, a Special Evening Benefiting Shriners Hospitals for Children. It takes place at Planet Hollywood Resort & Casino’s Theater For The Performing Arts in Las Vegas on October 23; Elton John has just been added to the lineup. Link
  • Sambazon has launched its “Real Deal” campaign to teach consumers about the health benefits and science surrounding the superfruit acai berry. The company is spreading the message with an informational website and hangtags on Sambazon Açaí Juice. Link
  • XYIENCE has entered a sponsorship agreement with MMA Weekly. The publication will display the XYIENCE logo and other company material across its websites. Link
  • Coca-Cola and Frigoglass announced a new recycling program at NACS 2010. In this partnership, both companies pledge to facilitate the manufacturing of beverage cooler components from specially processed r-PET bottles. Link


  • A recent article published in the Journal of the American Dietetic Association by Rae-Ellen Kavey, professor at the University of Rochester Medical Center’s Department of Pediatrics, Division of Cardiology, highlights research that suggests children gain a large proportion of their calories from sugar-sweetened beverages Link


  • Nestle is in the process of signing a renewed agreement with Jamba Juice. Together, they plan to launch Jamba All-Natural Energy Drinks which will be available in three flavors: pomegranate blueberry, strawberry banana, and apple. Link
  • SUNY Geneseo has partnered with Enertia Beverage and will be selling the company’s Vital Energy on campus, the student newspaper The Lamron reported. Link


  • PepsiCo’s third quarter results show an increase in its net income by 12 percent, and that its net revenue is up by 40 percent. Link


  • NutriPure Beverages has signed an agreement with Sun West Bottlers. The company will produce NutriPure’s Nu2O bottled water products. Link
  • Ball Corporation is expanding production of its Alumi-Tek bottle to meet increased North American demands. Link


  • At the 2010 NACS show, Tom Joyce, vice president of customer industry affairs for The Hershey Company, was named 2010-11 chairman of the NACS Supplier Board. Link
  • David Thibodeau has joined partnership capital growth as a new co-manager. Among other duties, he will establish an East Coast office for Partnership Capital Growth in Boston Link
  • Michael Hartman has joined Silverwood Partners as an Industry Advisor. Previously, he worked as the VP Marketing at Pepsi Beverages Company/PBG, among other roles. Link


  • During a panel at Fortune’s Most Powerful Women’s Conference earlier this week, PepsiCO’s CEO Indra Nooyi drew attention to the fact that niche brands will be popular in the future, according to Link