Two Mexican-inspired spirit-based cocktail startups announced distribution gains this week, with RTD sparkling mezcal maker Elenita and tequila seltzer brand Volley both adding new DSD partners. Also, Lucky Jack partnered with Fresh Thyme Market and shelf-stable kombucha maker KÖE has added a number of new retail doors in the convenience, drug and grocery channels.
Hawaiian tea brand Shaka Tea is expanding its presence on both coasts this month through partnerships with key regional distributors, including Nestlé Waters’ ReadyRefresh service in California; Pillars Drinkable Greek Yogurt is going nationwide with Whole Foods, a move that marks the Massachusetts-based brand’s first expansion into the West Coast.
Pillars Yogurt is building on their promise to deliver high-protein, pre-and-probiotic-rich, zero added sugar options to health-conscious consumers with the launch of their new 32oz multi-serve Drinkable Greek Yogurts.
Prior to the postponement of Natural Products Expo West 2020 on Monday, as much as 60% of attendees said they planned to skip this week’s event. But many others — including early stage entrepreneurs — were surprised by the late decision. For many, the news came after they had already arrived in Anaheim, and for some mid-flight.
Pillars Drinkable Greek Yogurt Doubles Store Count; Yerbae Adds 2,000 Stores; MATI Energy Launches Whole Foods Southwest, Focuses on Office Accounts; LIFEAID Partners with Hudson News Distributors; ITO EN Oi Ocha Green Teas to Enter Walmart; HFactor Adds 1,500 Walmart Locations
