As VPX Pharmaceuticals seeks to end its distribution agreement with PepsiCo in court, the Florida-based maker of Bang energy drink has filed a response in opposition to the soda giant’s motion to dismiss the lawsuit.
For the beverage industry, and frankly all of society, 2020 was a year of upheaval. Even as we say goodbye and good riddance, there’s plenty to look back on. As is tradition at BevNET, we present you with our Top 10 Most Read Stories of the year.
VPX Sports, the maker of Bang Energy, is seeking an injunction against PepsiCo to stop it from making threats to its customers and wholesale distributors, as the two companies’ dispute over a long-term distribution contract moves into the legal phase.
Less than a year after entering an exclusive distribution agreement with PepsiCo that was touted as a blockbuster deal at the time, Bang Energy announced today it has terminated the relationship. According to a press release, Bang gave PepsiCo notice of termination on October 23, citing “multiple issues and concerns regarding PepsiCo’s performance since the parties’ distribution partnership began.”
PepsiCo announced today in its Q1 earnings call that it has entered an exclusive U.S. distribution agreement with Bang Energy, the performance energy drink brand produced by Vital Pharmaceuticals, furthering the conglomerate’s goal of becoming a competitive player in the global energy drink market.
Bang Energy maker Vital Pharmaceuticals (VPX Sports) has filed an expedited motion for a preliminary judgement in its legal battle with Monster Energy Corp. over alleged trade dress infringement related to the latter’s REIGN line.
According to documents from Amsterdam District Court in The Netherlands shared by Monster last night, the energy drink maker’s Dublin-based European subsidiary, Monster Energy Limited, has received a partial judgement in its complaint against Bang B.V., which markets and sells VPX’s Bang energy drink in Holland.
Monster Energy has fired back against Vital Pharmaceuticals (VPX Sports) in a First Amended Complaint that accuses the Bang maker of “flagrant consumer deception and anti-competitive business practices.”
All channel sales for snacks and non-alcoholic beverages grew 5.1 percent during the four-week period ending Mar. 23, according to an analysis of Nielsen data by Wells Fargo Securities.
In a complaint filed yesterday in U.S. District Court Southern District of Florida, Florida-based VPX accused Monster of trademark infringement, trade dress infringement, and unfair competition over its use of “REIGN,” which Monster announced as the name of its recently debuted performance energy drink in January.
The FDA confiscated CBD edibles at an Arizona smoke shop last week, taking products manufactured by companies Hempful Farms and CBD Living Water; Jammin Java loses appeal over Marley Coffee trademark and must pay $2.4 million; Monster Energy lead counsel dismissed in Bang/VPX lawsuit.
It’s time to look back at the past year by reminiscing on the exciting innovations, landmark deals, and major developments that changed the beverage industry. And there’s no more objective way to do that than list to our most read articles of 2018.
The proprietary status of a key ingredient in fitness energy drink Bang is the subject of a legal battle between the drink’s parent company Vital Pharmaceuticals and supplement maker ThermoLife.
In a press release shared with BevNET this morning, Vital and Owoc stated that “all of Monster’s claims are frivolous, outlandish, unsubstantiated, unproven and without merit.”
