Secret Squirrel Cold Brew Coffee (Discontinued)

Secret Squirrel Cold Brew Coffee elevates their famous cold brew line with new easy to grab, tall round bottles.

Cool brand, hot concept: Coolhaus co-founder Natasha Case on branding as a “point of view and a culture”; A cold brewed journey from the military to mainstream retail with Secret Squirrel founder Trevor Smith; Craft beer with a Brazilian vibe made in Southern California. What’s not to love?

Given the investments into a cohort of cold brew companies and the pervasiveness of the new style, it’s likely that stores and distributors are going to need to find room for both clean and sweet cold brew styles. Thus far, it’s been left to individual companies to carve out their own philosophy towards indulgence.