Coca-Cola Polar Bears Star in Unique Streaming Digital Experience to Complement Ads during Super Bowl XLVI Broadcast ATLANTA–(BUSINESS WIRE) — The iconic animated Coca-Cola polar bears are back. And, just in time for the Super Bowl XLVI broadcast, they now have a TV, computer, smart phone and tablet device. That’s right, just like 100 million […]
First it was apple juice and arsenic; this week it’s orange juice and fungicide. Earlier this week, the FDA halted shipments of the citrus juice in its bottled and frozen form while it tested for traces of the anti-fungal carbendazim, a chemical that is banned in the U.S. but is still used in Brazil. A recent story on CNN.com explains that it was Coca-Cola that originally alerted the FDA about the fungicide.
The Coca-Cola Co. will be offering a new cold-filled RTD tea made under the FUZE brand to its distribution network after ceding the declining Nestea brand to Nestle, its partner in the fraying Beverage Partners Worldwide joint venture, according to a report in Beverage Digest. The move would allow Nestle Waters North America to take over Nestea in the U.S., rolling it into an expanding tea platform that includes the Sweet Leaf and Tradewinds tea brands.
Coca-Cola Celebrates the Giving Season with Toys for Tots, “Arctic Home” Campaign ATLANTA–(BUSINESS WIRE) –Oh, what fun it is to give! Coca-Cola is making spirits bright this holiday season with more than a quarter million dollars in donations of Arctic-themed toys and other gifts to the U.S. Marine Corps Reserve Toys for Tots program. In […]
Breakthrough Technologies from Virent, Gevo and Avantium Selected to Reach Global Scale ATLANTA–(BUSINESS WIRE) — The Coca-Cola Company today announced multi-million dollar partnership agreements with three leading biotechnology companies to accelerate development of the first commercial solutions for next-generation PlantBottle™ packaging made 100% from plant-based materials. This effort to commercialize a plastic bottle made entirely […]
Fans Across the Globe Can Tune In Online to Experience the Red Carpet Firsthand HOLLYWOOD, CA (December 12, 2011): Paramount Pictures and Coke Zero announced today they will team up to present the live MISSION: IMPOSSIBLE—GHOST PROTOCOL movie premiere in Rio de Janeiro, Brazil on December 14th. The live red carpet event will air online […]
Diet Coke might not be the most popular beverage in the country, but it is on the Internet, at least according to one measure. Zeta Interactive, a New York City-based digital marketing firm, is set to release the winners of its fourth annual Zeta Buzz Awards, an annual distinction given to companies with the most positive social media and online buzz. Included within the awards are the Best Buzzed Beverages of 2011, a “Top 10” list of brands that enjoyed a significant amount of positive discussion in the social media landscape.
Consumer backlash has forced Coca-Cola to freeze production of limited-edition Arctic white cans for its flagship cola, according to the Wall Street Journal. Coke released the cans as part of a campaign to support conservation efforts for polar bear habitats, however, many consumers confused the cans with Diet Coke, while others claimed that the cola tasted different in the new cans. The white cans – scheduled to be on store shelves through February 2012 – will be phased out and replaced by red cans with seasonal designs.
Refreshed Snow Globe Campaign Becomes Holiday Tradition with Activation across More Than 90 Countries; Bedingfield Brings Multi-Lingual Talents to Song, Singing Lyrics in Six Languages ATLANTA–(BUSINESS WIRE) — Coca-Cola is going global for the holidays again this year, this time with the help of international pop star Natasha Bedingfield. As part of a fully integrated […]
Coca-Cola has agreed to acquire Great Plains Coca-Cola Bottling Co., the fifth-largest independent Coca-Cola bottler in the United States, for $360 million. The agreement follows Coke’s $12.3 billion acquisition of Coca-Cola Enterprises Inc., its largest bottler in North America, last year. The deal is expected to help Coke streamline operations and reduce its overall costs.
Americans Invited to Text a $1 Donation and Join the Cause ATLANTA, Oct 25, 2011 (BUSINESS WIRE) — Beginning next month, white will be the new red. Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. For the first time ever, Coca-Cola […]
MarketsandMarkets has projected the global sports and energy drinks market to reach $52 billion by 2016 in a new report. The report states that sales of sport and energy drinks surpassed $40 billion in 2010 and estimates that the category would grow at a compound annual growth rate of three percent each year. While North […]
Tie-in with Tom Cruise Film Rolls Out Around the World with Robust Television, In Cinema, Retail, and Digital Media Campaign ATLANTA, OCT. 19, 2011 – Coke Zero™ today announces a global promotional campaign with Paramount Pictures for the fourth installment of the timeless franchise, Mission: Impossible – Ghost Protocol. The campaign is set to begin […]
National TV Spots Star Emmy®-Winning Actor Ty Burrell HOUSTON–(BUSINESS WIRE)–The all-new, star-studded cast of the Minute Maid Pure Squeezed line makes its debut and shakes things up in the chilled juice aisle! The line includes three delicious never from concentrate 100% orange juices and a light orange juice beverage. Available in four, great-tasting varieties, people […]
