Starbucks Closes ‘Underperforming’ Stores As Sales Decline Slightly
Starbucks reported flat comparable store sales in Q4 amid widespread closures as it restructures under its “Back to Starbucks” strategy.
                                
                        Starbucks reported flat comparable store sales in Q4 amid widespread closures as it restructures under its “Back to Starbucks” strategy.
                                
                        While emerging rivals seek to move in, Starbucks announced on Thursday that it’s shuttering hundreds of stores along with around 900 non-retail jobs in search of around $1 billion in cost savings.
                                
                        In its fiscal year Q3 2025 earnings report this week, Starbucks announced that its “Back to Starbucks” strategy has now netted three consecutive quarters of improved transactions in the U.S. even as store sales remain in decline.
                                
                        Higher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday, according to an analysis of NielsenIQ data by Goldman Sachs.
                                
                        Naked Nutrition does energy drinks now? Josh Cellars goes nationwide with non-alc wine? Cann sells a THC spritz? Yes, you’re in the right place – it’s just that this week’s edition of the New Product gallery is full of pleasant surprises.
                                
                        The coffee giant announced last week the arrival of Sol-ti’s refrigerated wellness shots in 2.1 oz. glass bottles, a move that brings the SoCal-based organic beverage brand into over 10,000 locations nationwide.
                                
                        The Los Angeles-based RTD coffee maker is bringing its three-SKU line of A2 dairy milk-based lattes — including a new matcha variety — into all 150-plus Wegmans stores this month, a move that founder Isabel Washington says brings the brand deeper into a channel where it can thrive.
                                
                        We try La Colombe’s indulgent draft latte, prebiotic iced tea Halfday’s take on an Arnold Palmer, and Starbucks’ return to energy drinks (again).
                                
                        Pepsi is sprucing up its diverse mega-brand portfolio with new products, packaging and positioning, all of which were on display at the NACS trade show this week.
                                
                        Starbucks Coffee has named Laxman Narasimhan as its next CEO, replacing interim chief executive Howard Schultz effective April 1, 2023. Currently based in London, Narasimhan will relocate to Seattle for the role and will join the company full time as its “incoming CEO” on October 1 to work alongside Schultz.
                                
                        De Soi, a mocktail brand co-founded by pop star Katy Perry, is partnering with metaverse social app company FlickPlay to give away beverages to consumers who collect NFTs while playing the tech company’s augmented reality game; Starbucks unveiled more about its plans to create a “digital third place” during its fiscal Q2 2022 earnings call this week.
                                
                        Former Starbucks CEO Howard Schultz is returning to the company on an interim basis, following the resignation of chief executive Kevin Johnson, effective April 4. Schultz, will also rejoin the company’s board of directors as it searches for a permanent replacement, according to media reports this morning.
                                
                        California Kills Cancer Warning Label for Coffee; Food Waste Brands a ‘Booming Business’; Cuvée Coffee Creates Fake Influencer; Walmart Prepares to Launch Home Grocery Delivery Service; JAB Wrestles with its Nazi Past
                                
                        Growth in total dollar sales for non-alcoholic beverages and snacks was a modest 1.3% during the four-week period ending on May 18, according to an analysis of Nielsen data by Wells Fargo Securities.